social media risks and steps to go beyond broadcasting
DESCRIPTION
This presentation looks at social media risks and the 5 steps for social media success Download the 'Beyond Broadcasting' white paper here: http://www.crowdcontrolhq.com/beyond-broadcasting-whitepaper.php Presented by Calum Brannan http://www.twitter.com/calumbrannanTRANSCRIPT
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Beyond broadcasting Presented by Calum Brannan @calumbrannan
Beyond broadcasting Presented by Calum Brannan Co-founder CrowdControlHQ
@calumbrannan
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Beyond broadcasting Presented by Calum Brannan @calumbrannan
Introducing your very own free puppy
Photo credit: 23am.com h1p://www.flickr.com/photos/23am/3816472099/
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Social
Customers
Employees
Organisations
How ‘Social’ has changed behaviours forever
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Beyond broadcasting Presented by Calum Brannan @calumbrannan
• Gen Y are the vanguard, but they are not the only social consumers. Social consumers’ ages range from teens to 50s (Pivot research 2011)
• Social consumers are be/er defined by their behaviour
‘Social’ is a state of mind
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(1) You are already on social media. Accept this
and begin taking advantage of it.
5 steps to social media success
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(2) Start by creating the right policies.
5 steps to social media success
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(3) You already have the content, ideas and people
for an effective social media strategy. Just find
and engage them.
5 steps to social media success
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(4) Integrate social where you can and join
channels together.
5 steps to social media success
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(5) Continue to plan, training and keep
aligning.
5 steps to social media success
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Beyond broadcasting Presented by Calum Brannan @calumbrannan
Stage 1 Traditional
Stage 2 Experimental
Stage 3 Operational
TradiPonal command and control operaPons using one-‐way communica8ons to drive desired outcomes.
‘Trying out’ various social engagement tacPcs but disconnected to operaPons using disparate measures and complete dedicaPon.
In-‐sync social engagement strategy with operaPons. Training, alignment and campaign integra8on delivering tangible results.
Social engagement is driving real business results with systems and tools now fully refined to support confident and competent execuPon across various levels of the business.
Stage 4 Impactful
Where are you on your journey?
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Beyond broadcasting Presented by Calum Brannan @calumbrannan
“While the decision to post videos, pictures, thoughts, experiences, and observa6ons to social networking sites is personal, a single act can create far-‐reaching consequences for individuals as well as organisa6ons”
Sharon Allen Chairman of the Board Deloi1e LLP
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Are you aware of the #risks
of Social Media?
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Beyond broadcasting Presented by Calum Brannan @calumbrannan
Chaos…
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Beyond broadcasting Presented by Calum Brannan @calumbrannan
Control…
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Beyond broadcasting Presented by Calum Brannan @calumbrannan
Where we fit in:
We are the suppor8ng technology that
ensures long-‐term success Resources Support
Processes Strategy
Policies
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Beyond broadcasting Presented by Calum Brannan @calumbrannan
We work with
Partners of the Chartered InsPtute of Public RelaPons (CIPR) Partners of LG Comms (Local Government CommunicaPons) Partners of APCOMM (AssociaPon of Police Communicators)
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Beyond broadcasting Presented by Calum Brannan @calumbrannan
Further reading
Are local councils taking full advantage of Social Media?
Can the comms team handle efficient two-way communications on their own?
Should local councils consider integrating social media into the contact centre ?
Case study: Integrating social at North Lanarkshire Council
Download: www.crowdcontrolhq.com
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Thank you for you time.
You can request a demo of our software here: http://
www.crowdcontrolhq.com