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Social Media Marketing Resolutions for 2013Megan Corwin LocalMotives Marketing

New Year is a New ChanceGreat time to evaluate your existing social media marketing

Whats working and what isnt?

What do you want to add to your social media marketing plan for 2013?

5 Social Media ResolutionsCreate a blog planPromote posts moreBetter use of analyticsCapture emails from blog visitorsConcentrate on the best social media platforms

Create a blog planBlog posts help your search engine rankHow often do you currently blog?Create more How-To articlesAim to blog at least twice per weekSet aside time on your calendar to blogMake an editorial calendar (lots of free templates online)

Promote Blog Posts MoreOne tweet is not enoughTo avoid looking like spam, change tweet to contain things other than the blog post titleA quote from the articleA question answered in the postTake the time to create solid online relationships so others will retweet your content

More AnalysisDive deeper than just trafficBounce rateMost popular postsTime spent on siteConversions to salesLearn more about reports available in Google AnalyticsShows you whats working (do more!)/what isnt (stop wasting time!)

Capture EmailsCollect emails on your blog so you place contact frequency in your hands, not visitorsWith an email newsletter, you can provide special offers or content to show you value subscribersNot everyone on Facebook or Twitter will see your posts, but more will see your emailBe sure to use a service that does not send your messages to the Bulk folder

Identify Best PlatformsLooking at your traffic, what social sites are sending you the most traffic?Are there sites that arent the right fit for your company?Ex: B2B may do best on LinkedIn, B2C with a visual product may do best on PinterestDo more of whats working, stop what isnt workingLimit social media platforms to the few with the best results to avoid posting burnout.

What are your 2013 social media marketing resolutions?

Presented by Megan Corwin Internet Marketing Strategist LocalMotives Marketing

Web: http://localmotivesmarketing.com Twitter: @mcorwin