social media report - universities aug - sept 2016
TRANSCRIPT
Universities USAon Social Media
Aug 1st – Sept 30th 2016
Education : Social Media Report
This Report looks at how
Universities (USA)performed on Social Media between
Aug 01, 2016 - Sep 30, 2016
Duke University had the largest fan base of 325,439 while Clemson University showed the highest fan growth of 3.40%.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
0K 50K 100K 150K 200K 250K 300K 350K
Gro
wth
%
Number of Fans
Duke University North Carolina State University Virginia Tech
The University of North Carolina at Chap Clemson University Florida State University
Wake Forest University
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Florida State
University
Duke University Wake Forest
University
North Carolina State
University
The University of
North Carolina at
Chap
Virginia Tech Clemson University
United States Philippines Countries < 2% Other Countries India
Fans - Geography
Clemson University had the highest PTAT of 19.41% as a percentage of its average number of Fans during this time period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0K 50K 100K 150K 200K 250K 300K 350K
Pe
op
le t
alk
ing a
bo
ut
(as %
of
Fa
ns)
Average Number of Fans
Duke University North Carolina State University Virginia Tech The University of North Carolina at Chap
Clemson University Florida State University Wake Forest University
Conversations
Clemson University published the greatest number of posts (221) and had the highest average engagement with a score of 877.
0 50 100 150 200 250
0 100 200 300 400 500 600 700 800 900 1000
Duke University
North Carolina
State University
Virginia Tech
The University
of North…
Clemson
University
Florida State
University
Wake Forest
University
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Clemson University received the most number of Likes (239,778), the most number of Comments (10,844) and the most
number of Shares (43,268).
0K 50K 100K 150K 200K 250K 300K
Duke University
North Carolina State University
Virginia Tech
The University of North Carolina at Chap
Clemson University
Florida State University
Wake Forest University
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsWake Forest University
26-SEP-16, MON 10:08AM
“I didn’t realize until many years later what I
had truly learned at Wake Forest – both in
and out o ..
ENGMT. LIKES COMMENTS SHARES
1,000 928 10 276
Wake Forest University
25-SEP-16, SUN 9:41PM
The #WFU community mourns the loss of
one of our greatest, golfer Arnold Palmer.
arnoldpalmer.wfu. ..
Clemson University
17-SEP-16, SAT 6:09PM
Had a big surprise today!
William Sears returns home from overseas
to surprise his family in a big ..
ENGMT. LIKES COMMENTS SHARES
1,000 1,943 42 1,045
ENGMT. LIKES COMMENTS SHARES
1,000 12,621 445 6,135
Most Engaging Brand PostsWake Forest University
13-SEP-16, TUE 8:59AM
Wake Forest University shared a link.
ENGMT. LIKES COMMENTS SHARES
1,000 1,384 27 282
Clemson University
12-SEP-16, MON 6:45AM
Help us congratulate our very own
Clemson student Rachel Wyatt on being
named 1st runner up in this ..
Wake Forest University
10-SEP-16, SAT 7:24PM
A beautiful night to be a Deac! #GoDeacs
#RolltheQuad ????????
???? by Erin Holsted ('19)
ENGMT. LIKES COMMENTS SHARES
1,000 6,082 137 557
ENGMT. LIKES COMMENTS SHARES
1,000 1,926 46 417
Duke University's Facebook Page saw the highest number of Fan posts (405).
0 50 100 150 200 250 300 350 400 450
Duke University
North Carolina State University
Virginia Tech
The University of North Carolina at Chap
Clemson University
Florida State University
Wake Forest University
Number of Fan Posts
Fan Posts
Duke University received the highest percentage of Positive Sentiment (40.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Duke University
North Carolina State University
Wake Forest University
Negative Neutral Positive
Sentiment Analysis
Clemson University published the most with 221 posts.
14%
6%
12%
14%
12%
15%
27%
Wake Forest University Florida State University Duke University The University of North Carolina at Chap
North Carolina State University Virginia Tech Clemson University
Share Of Voice – Volume of Posts
Clemson University received the largest volume of Likes (239,778).
5%
6%
7%
7%
13%
17%
45%
Wake Forest University Florida State University Duke University The University of North Carolina at Chap
North Carolina State University Virginia Tech Clemson University
Share Of Voice – Likes
Clemson University received the largest volume of Comments (10,844).
3%8%
8%
5%
11%
13%
52%
Wake Forest University Florida State University Duke University The University of North Carolina at Chap
North Carolina State University Virginia Tech Clemson University
Share Of Voice – Comments
Clemson University received the largest volume of Shares (43,268).
3%6%
5%
5%
12%
25%
44%
Wake Forest University Florida State University Duke University The University of North Carolina at Chap
North Carolina State University Virginia Tech Clemson University
Share Of Voice – Shares
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