social media report - economy hotels august - september 2016
TRANSCRIPT
Economy Hotelson Social Media
Aug 1st – Sept 30th 2016
Hotels : Social Media Report
This Report looks at how
Economy Hotelsperformed on Social Media between
Aug 01, 2016 - Sep 30, 2016
Comparison of
“Economy Hotels"Facebook Pages
Aug 01, 2016 - Sep 30, 2016
ibis had the largest fan base of 1,205,391 and showed the highest fan growth of 5.34%.
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
Gro
wth
%
Number of Fans
redroofinn Best Western Days Inn Super 8 ibis Motel 6 Travelodge USA Holiday Inn
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Holiday Inn ibis redroofinn Travelodge USA Motel 6 Best Western Super 8 Days Inn
France United States Countries < 2% Mexico Canada Indonesia Other Countries United Kingdom Italy India
Fans - Geography
ibis had the highest PTAT of 1.15% as a percentage of its average number of Fans during this time period.
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
Pe
op
le t
alk
ing a
bo
ut
(as %
of
Fa
ns)
Average Number of Fans
redroofinn Days Inn Best Western Super 8 Motel 6 ibis Travelodge USA Holiday Inn
Conversations
Best Western published the greatest number of posts (90). ibis had the highest average engagement with a score of 375.
0 10 20 30 40 50 60 70 80 90 100
0 50 100 150 200 250 300 350 400
redroofinn
Best Western
Days Inn
Super 8
ibis
Motel 6
Travelodge USA
Holiday Inn
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
ibis received the most number of Likes (92,260). Best Western got the most number of Comments (9,040) and had the most
number of Shares (3,224).
0K 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K
redroofinn
Days Inn
Best Western
Super 8
Motel 6
ibis
Travelodge USA
Holiday Inn
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsMotel 6
10-AUG-16, WED 4:58PM
This is the only reason to be crabby at the
Gilroy Garlic Festival...
Behind the Food Carts document ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
932 1,317 27 33 Positive
ibis
01-AUG-16, MON 5:03AM
Not too late to make it before the arrival
of the torch on Friday! Here's a list of our
hotels in th ..
Best Western
30-AUG-16, TUE 12:49PM
Can you guess the state for this
#TravelTriviaTuesday for a chance to win a
$100 Best Western gift c ..
ENGMT.LIKES COMMENTS SHARES SENTIMENT
901 13,889 50 213 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
856 1,179 2,007 174 Positive
Most Engaging Brand Postsibis
19-SEP-16, MON 1:00PM
Pass this along if you're familiar with this
bizarre sleep phenomenon! ????????
ENGMT. LIKES COMMENTS SHARES SENTIMENT
835 10,642 107 187 Negative
Best Western
20-SEP-16, TUE 11:52AM
Name this state for a chance to win a
$100 Best Western gift card. Hint: This
coastal state, whose o ..
ibis
31-AUG-16, WED 4:15AM
It is International Dog Day, and we're
celebrating ibis' favorite four-legged client,
@Chimiatibis! ..
ENGMT.LIKES COMMENTS SHARES SENTIMENT
822 1,102 1,813 142 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
805 11,083 36 42 Positive
Best Western's Facebook Page saw the highest number of Fan posts (237).
0 50 100 150 200 250
redroofinn
Best Western
Days Inn
ibis
Motel 6
Holiday Inn
Number of Fan Posts
Fan Posts
Best Western received the highest percentage of Positive Sentiment (61.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
redroofinn
Best Western
Days Inn
ibis
Motel 6
Holiday Inn
Negative Neutral Positive
Sentiment Analysis
Days Inn responded to the highest percentage of Fan posts (72.92%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 200 400 600 800 1000 1200 1400
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
redroofinn Best Western Days Inn ibis Motel 6 Holiday Inn
Brand Responses
Best Western published the most with 90 posts.
11%
4%
13%
6%
5%
10%16%
35%
Travelodge USA Holiday Inn ibis redroofinn Days Inn Super 8 Motel 6 Best Western
Share Of Voice – Volume of Posts
ibis received the largest volume of Likes (92,260).
1%
80%
1%
2%
16%
Travelodge USA Holiday Inn ibis redroofinn Days Inn Super 8 Motel 6 Best Western
Share Of Voice – Likes
Best Western received the largest volume of Comments (9,040).
1% 1%
5%2%
1%
89%
Travelodge USA Holiday Inn ibis redroofinn Days Inn Super 8 Motel 6 Best Western
Share Of Voice – Comments
Best Western received the largest volume of Shares (3,224).
4%
24%
1%
1%3%
2%
65%
Travelodge USA Holiday Inn ibis redroofinn Days Inn Super 8 Motel 6 Best Western
Share Of Voice – Shares
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