Social Business Workshops

Social Media and the Age of Customer Engagement

Workshop Details

The cost for this two-day workshop is $2,500 plus travel ex-

penses.

The workshop is designed for both agency leadership and

senior managers responsible for designing and delivering

Customer facing products and services.

Attendees should include Agency Directors and their chiefs,

plus IT, Legal, Law Enforcement and Finance leadership.

Directors may wish to include select Commissioners as well.

About Us

Bill Creighton is Dakota Partners' Managing Director with an impressive record building, restructuring and re-positioning both

start-up and established organizations. He brings significant experience transforming government, non-profit and publishing

companies into successful Social Businesses. Bill is a digital strategist, organizational leader, business turnaround leader, crea-

tive deal-maker and award-winning journalist with two Pulitzer Prize nominations. His career spans more than 25 years and 76

countries.

D o You Snapchat? How about offer Customer Service using Whatsapp? Maybe you’ve made a series of clever “how-to” Instagram videos for the upcoming fishing or hunting season?

Just when you thought you had Social Media all figured out with a Facebook page and Twitter feed, the players and your Customers changed the rules of the game.

This interactive workshop provides agency staff with the latest insights into the world of Social Relationships, the rapid pace of changes taking place and recommendations on how best to leverage of these platforms for the future.

Program Outline—Day 1

State of the Industry — Social Media

Social is Now Mainstream.

Speed of Demographic Changes are Frightening.

Customer Service is Rapidly Moving to Social.

Social Acquisitions are Irrational.

Customers are More Demanding and Fickle.

Customers Give Businesses One Shot at Breaking Trust.

Concept of Privacy Continues to Evolve.

State of the Agency — Are You Social Enough

A group assessment of your Agency’s Social Presence,

Capabilities and Customer Relationships.

Social Relationships — The Details

Knowing Your Limits and Choose Where NOT to Be.

Developing Platform-Specific Content.

Launch, Measure, Fail, Iterate, Launch Again.

Empowering Employees But Set Boundaries.

Social = Mobile = Local.

Embedding Social at the Heart of Each Agency Program.

Program Outline—Day 2

Building a Social Relationship Strategy

The era of one person as “Social Media Manager” is

rapidly fading, and that’s a good thing.

Progressive organizations know that Social Relation-

ships are at the heart of each Customer Relationship,

and they know they are good for business.

Using proven success models tailors to the agency’s

mission and goals, we will create the framework for

building a solid Social Relationship Strategy.

Your Customers Want Social Relationships

@ bcreighton bill.creighton@gmail.com 703.850.5711

www.dakota-partners.com