social media - reaching customers in the twitterverse
DESCRIPTION
What is social media? How can it help my business? Common mistakes and how to avoid them.TRANSCRIPT
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Social MediaHow do we connect?
Presented by Tiffany Johnson, CEO and social media marketing director for Smart Media Cloud
October 6, 2009
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Seminar Overview
• What is Social Media?• How Can it Help My
Business?• Common Mistakes and
How to Avoid Them• Examples • How to Make the Most of
Your Website
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What is Social Media
• In the past five years social media use has flourished• Facebook founded in 2004• Twitter founded in 2006
• Social Media is an avenue to market your business, organization or city, in a way that is beneficial for you and the consumer
• People can connect with your business on a personal level making your brand a household name
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What is the difference between Social Media and Social Networking• Social Media
– Self-published content – Blogging, Facebook,
Slideshare– People connect online
anytime
• Social Networking • In essence this is what you do
every time you go to a meeting you are connecting personally and in person.
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How does Social Media Help?
• Blogs increase your SEO (search engine optimization) because they are updated often.
• Facebook is a status update• Twitter allows you to send out
quick messages and drive traffic
• Slideshare offers visual connection for your customers
• E-newsletters provide your customers a connection they can appreciate.
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Blogs
• WordPress.com or Blogspot.com– Blog about what you know– Blogging is not a sales pitch– Blogging makes your marketing
human again– Users comment which drives SEO– Many blogs are ranked higher than
their corporate sister site
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• “What’s on your mind?”– Online social media brand landing– Useful as a representation– Includes
• Causes• Online Donations• Fans• User Generated Content
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• Sending a tweet• More meaningful than a text
message, but shorter than an email
• Used to generate traffic to your site by providing useful information
– Micoblog "tweets" of 140 or fewer characters.
– Followers receive the tweet via Twitter’s site, their phone, or email
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Slideshare
• Create a visual representation of your product– Share on slide share
and your corporate site to create a domino traffic effect
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E-newsletters
• Establish direct dialogue with your consumers
• Easily convey updates and key information
• Drive traffic to your site through rich linking.
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Questions
• What can you do today?
• What are your biggest obstacles?
• How much does this cost?
• What can social media be used to explian my brand?