social media psychology and economics
DESCRIPTION
The presentation, given at the AWWA ACE10 Social Media Workshop, looks at some of the math and science that makes social media so powerful and yet so confusing.TRANSCRIPT
Social Media Psychology and EconomicsHands-On Social Media for Utilities WorkshopJune 20, 2010/AWWA ACE ’10/Chicago, IL
Jon DiPietro, Domesticating [email protected]
Handouts
This is a presentation, not a “slideument.”That means it works well when I present it, but doesn’t stand on its own. However, you can get the next-best-thing by downloading the notes here:
www.domesticatingit.com/social-media-psychology-economics
But first…
What’s enabling social media?
Digital Content
What’s enabling social media?
Moore’s Law
picture courtesy of Wgsimon, Wikipedia Commons, used under Creative Commons license
What’s enabling social media?
File Sharing
Web 2.0
Courtesy of Dave Grayhttp://www.flickr.com/photos/davegray/153025183/
What’s enabling social media?
These tools don’t get socially
interesting until they get technologically
boring.”
“
Psychology
Psychology:Social Animals
Dunbar’s Number
Social Norms vs.Economic Norms
Psychology:Social Animals
Psychology:Social Animals
Intrinsic Motivationvs.Extrinsic Motivations
Psychology:Cognitive Surplus
Spare Time
Folksonomies
courtesy heather.williams on Flickrcourtesy Easternblot on Flickrcourtesy heather.williams on Flickr
Psychology:Cognitive Surplus
Economics
Irrational Behavior
Economics:Freeking Out
courtesy beancounter on Flickr
Atoms vs.Bits
Economics:Freeking Out
Participation
Economics:Power Law
Contributions
Individual
Demand Curve
Economics:Power Law
Price
Demand
Power Law vs.Normal Distribution
Economics:Power Law
Birthday Paradox
Economics:Group Dynamics
courtesy Cade on Flickr
Connectors & Tipping Points
Economics:Group Dynamics
Democratization
Economics:Group Dynamics
Thank You
Email:[email protected]
Blog:domesticatingit.com
Twitter:@JonDiPietro
Book:“Social Media for Engineers & Scientists”leftbrainhandbook.com