social media product placement presented at #trendsnight2013 for @stima_belgium
TRANSCRIPT
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottynFriday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Advertising formats as we know them are blind spots...People no longer click on it!
Banner Ads on websites are dead?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Media Agencies need an extra revenue stream!
CPM Ad prices are dropping - Where's the money?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
No longer viable business and too low margin (<15%) !
Agencies cannot make enough margin by selling Facebook Ads or Promoted Tweets?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Product Placement on The Social Timeline!
Agencies need to come up with something new?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Agencies will become Social Media Content BrokersThe new website: Social Media Profiles and Fan Pages!
Agencies also have to find new publishers?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
You just need a lot of eyeballs!
Everyone will be a publisher?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
like @realregi with a lot of followers!
Either you're a moron?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
like @stubru or @telenet with a lot of believers!
or a famous brand?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
like @ClijstersKim, @PieterLoridon, @VincentKompany or @Justine_Henin with a lot of fans!
or an athlete?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
like @HotMarijke with a lot of perverts!
or you're whore?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
and be the perfect combination,the attention whore: @ransbottyn!
or you can act/fake like all of the above?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Nobody realises product placementis possible on Social Media!
Everyone knows Product Placement on TV?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
by Kim Kardashian and Paris Hilton!
Social Media Product Placement has been done before?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Left column is authenticity!
Right column are the ads?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
About contributors!
Social Media Marketing in 2013 will be?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
About influencers!
Social Media Marketing in 2013 will be?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
About ambassadors!
Social Media Marketing in 2013 will be?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
They will go for the advertorials:opinion & thought leaders, the ambassadors!
Brands will spend less money in "classic" ads?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
- Authenticity- Same message, different package- Tone of Voice- Peers trustworthy- Relevance- Subtlety (non commercial power)
What are the pros of #SocMedPP?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
- Credibility risk for the brand & wrong association- Liability- Authenticity fail (if you don't believe it, don't post it!)
What are the cons of #SocMedPP?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Privacy is for losers: I put my life online and divide my social life into 8 categories!
How do I do it?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
You ask your competition to question you! #PietelGatehttp://storify.com/ransbottyn/een-weekendje-ransbottyn-bashen (dutch version only)
BONUS: How to start a viral campaign with SocMedPP?
Friday 22 February 13
Social Media Product Placement - #SocMedPPTrends Night 2013 - STIMA
by @ransbottyn
@ransbottynfb.com/ransbottynfb.com/CainRansbottyninstagram.com/ransbottynlinkedin.com/in/ransbottyn
Any Questions? Follow me:
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Friday 22 February 13