social media primer superchooha
TRANSCRIPT
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Social business communications
SOCIAL MEDIA: A PRIMER
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Everyone wants to do it, but no one knows how. And when it’s finally done, there's surprise it's not better.
SOCIAL MEDIA IS LIKE TEEN SEX.
* Avinash Kaushik, Google Analytics Evangelist
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… is
Soc
ial
Med
ia??
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“It is an online conversation between users”
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THE OLD WAY
Buy my stuff!
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That stuff is good!
Cool!
Oh …!
Really?
THE NEW WAY
Oh …!
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THE TOOLS
• blogs• online chat• RSS• micro-blogs• social networks• forums• photo / video sharing sites• wikis
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it's a fundamental shift in the way we communicate.
IT IS NOT A FAD.
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who
car
es?
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93% of people trust recommendations of friends for purchase decisions.
YOU BETTER.
* Nielsen ‘Trust in Advertising’ report July 2009
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> 13,000,000 articles
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> 100,000,000 videos
13 hours /minute uploaded
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> 27.3 million tweets per day
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> 200,000,000 blogs
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> 5,000,000,000 minutes spend per user
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peop
le a
re
talk
ing
abou
t yo
u !
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… are you
listening ?
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Social communities are growing
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what else can you do ?
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Think bigger than marketing campaigns. Integrate social practices into every business operations
Enough with the bull****
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wha
t to
do?
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Create culture and stories, not campaigns …
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Create passionate communities, not a Twitter
and Facebook presence
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Dive in … And Listen
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Participate ... Show Some Love
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ENGAGE
Hint: Sharing is Caring
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EXCITED?
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And we use social media to engage customers with the brand, and teams within the organisation for efficient business operations.
We are a social business communications firm
* And we Kick Ass, BTW!
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Special Thanks
• Marta Kagan (for being so damn cool)• @ thebrandbuilder (for his nice videos)