social media presentation at jordan university

فوائد ومساويء منصات االعالم االجتماعي

اعي، مختص في استراتيجيات االعالم االجتمخالد األحمد

حيث تمكن من ترجمة المفاهيم الى حمالت اعالم

ي ويدير حاليا قسم االعالم االجتماعي ف. اجتماعي ناحجة

الم شركة زين لالتصاالت، وكان أيضا قد أسس قسم االع

ني الرقمي في رئاسة الوزراء حيث أدار الوجود االلكترو

يقوم األحمد من خالل . لرئيس الوزراء والحكومة ككل

ريب شركته ديجي عرب بتقديم خدمات االستشارة والتد

، واالدارة لمنظمات وشركات في القطاعين العام والخاص

شخصية عربية مؤثره على 100كما صنف أحد اكثر

.2012موقع تويتر في

خالد األحمد

االعالم االجتماعي في العالم العربي

www.ArabSocialMediaReport.com : المصدر

http://www.arabsocialmediareport.comالمصدر/

نسبة مستخدمي الفيسبوك من التعداد السكاني

Source: www.ArabSocialMediaReport.com

تقريبا نصف الشعب

األردني متواجد على

الفيسبوك


http://www.arabsocialmediareport.com/

Source: www.ArabSocialMediaReport.com


http://www.arabsocialmediareport.com/

تاريخ نشر المحتوى

Photo credit: http://bit.ly/w5PtXf


Photo credit: http://bit.ly/w5PtXfPhoto credit: http://bit.ly/w5PtXf


Photo credit: http://bit.ly/w5PtXf


المحتوى المنتج من المستخدم

أخطاء حصلت على منصات االعالم االجتماعي

قصص نجاح حصلت على منصات االعالم

االجتماعي

مين عم بحكي عنكم؟ومين بدور على منتجكم أو

خدمتكم؟

شو ممكن نتعلم من قصصنجاح وفشل منافسينا؟

لنبقى على علم بكل ماهوجديد في مجال عملنا

المحتوى المنتج من المستخدم

نشطاء االعالم االجتماعي

KLOUT SCORE SIGNALSWe use more than 400 signals from eight different networks to update your Klout Score every day*. The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. For example, generating 100 retweets from 10 tweets willcontribute more to your Score than generating 100 retweets

from 1,000 tweets. We also consider factors such as how selectivethe people who interact with your content are. The more a person

likes and retweets in a given day, the less each of those individualinteractions contributes to another person's Score. Additionally,

we value the engagement you drive from unique individuals. One-hundred retweets from 100 different people contribute moreto your Score than do 100 retweets from a single person.

* More than 12 billion signals measured every day


Kred is a dual score to distinguish a person's Influence(the likelihood that someone will trust a person and act upontheir posts) and Outreach (the propensity to share other people'scontent forward)


بنك المحتوى

أفضل طرق النشر

Posts with photos get an average of 2.35 interactions per post, while text-only posts get only 1.71


Posting after hours (5pm – 1am EST) can get you 11% more interactions than those published during working hours


Posts published on Friday can get 25% more likes,comments and shares


Posts with hashtags see an average of 60% more interactions


Posts that ask a question get 23% more engagement


محتوى تفاعلى

Post content that interest your fans and followers.

Mix your posts with Brand & General Content.

Post:- Questions- Fill in the blank- Guess the number / Author - Greetings- Quotes- Top 10- Polls- Interviews- Articles

How often should you post on Social Media?

Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off.

Post to Facebook five to 10 times per week.

Post to LinkedIn once per day (20 times per month).

عدد مرات النشر

رزنامة المحتوى

Twitter

Twitter

1. Denial 2. Presence 3. Copy Paste

4. Conversing 5. Addiction

Twitter

LinkedIn

- Custom URL:https://www.linkedin.com/profile/public-profile-settings

- Add Custom Anchor Text to Links

- Create a company pagehttps://www.linkedin.com/company/add/show

- Add Media / Links

- Review Skills & Endorsements

- Add / Update Projects

- Add / Update publications

- Publish Posts

https://www.linkedin.com/profile/public-profile-settings

https://www.linkedin.com/company/add/show

WHY

LINKEDIN?

@KCCLAVERIA | KCCLAVERIA.COM


Because it is the world’s

largest professional network.


It has 277 million members

(and growing).Photo credit: press.linkedIn.com


Your LinkedIn profile ranks

high on Google.


Recruiters use it.Credit: Jobvite.com


TIP #1:Complete your profile.


Go for it.


TIP #2:Use keywords in your profile.


Add keywords to

your professional

headline.


Use keywords

in your

summary.


Mention what

tools and

software you

have

experience

with.


Mention clients

you have

worked with.


Keywords increase

your chances of

getting found.


TIP #3:Show off key projects.


Go to your

“experience”

section and

add links to

each role.


LinkedIn will

show your

projects under

each role.


TIP #4:Connect only with people you know or

you’ve met.


Connect with

colleagues,

classmates,

friends or

people you’ve

met at

networking

events.


TIP #5:Customize your message when

inviting people.


Customize this

section.


ALWAYS.


TIP #6:Post consistently.


Share links to

industry news and

your own work,

photos, etc..


Posting regularly

keeps you on

people’s radar.


TIP #7:Mention people.


But only do it

when it’s

appropriate.


TIP #8:Check who’s checking your profile.


You’ll find this at the

right-hand side of your

LinkedIn feed.


Check this

section to

discover new

people to

connect with.


TIP #9:Recommend (awesome) people.


Share the love.

Don’t be shy to

leave a

recommendation

for people

who’ve worked

with.


Also, don’t be shy

about asking for

recommendations.


TIP #10:Invite people to meet you offline.


Invite people for coffee. Ask for

informational interviews.

Network.

(Talk to people.)

Khaled ElAhmad