social media presentation analytics smbme 112009
TRANSCRIPT
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SOCIAL MEDIAMyths and Realities of Web 2.0
Monica Wright
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About VONT+HMG• Full-service Web Marketing, including:
Web Marketing Strategy
Web Design
Search Engine Optimization (SEO)
Paid Search Advertising (PPC)
Social Media
Link Building
Banner & Email Marketing
• Maine-based with national and international clients
• HMG Search Marketing and VONT Web Marketing merged in 2009
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A Quick Step Back: Web Marketing & Strategy
Social Marketing is another channel that fits in your overall Web Marketing Strategy
• Website: content, design, navigation, actions desired
• Blogs• Email Marketing• Reputation Management• Banner & Text Advertising• Search Marketing• Link Building• Community Building• Affiliate Marketing• Analysis
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The Traditional Marketing Funnel
Source: Forester Research
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The Social Marketing Funnel
Source: Forester Research
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How Do You Start?
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Reputation Management: WHO IS TALKING ABOUT YOU?
It doesn’t need to cost thousands of dollars in tools.
But you do need to pay attention, that alone can go a long way to building your brand and business.
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Reputation Management: WHO IS TALKING ABOUT YOU?
FREE TOOLS
• BlogPulse
• Google Alerts
• Google Blog Search
• Yahoo News RSS Feed
• BackType Blog
Comments Monitoring
• Who’s Talkin
PAID TOOLS
•Trakur
• BrandsEye
• Buzzlogic
• Radian6
• Buzzstream
• Vocus / PR Web
• Hubspot
• Scoutlabs
• Raven Tools
• Monitter
• Moreover
• MonitorThis
• TweetBeep
• BackTweets
• TweetVolume
• TwitterMeter
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What’s the ROI?
The ROI is less defined as Return on Investment and more about the
RETURN ON INFLUENCE
Analyze the hard facts first, and decide what you want to measure.
• Site Traffic (ultimately conversions)
• Reviews & Ratings (what people are saying about you)
• Growing Audience (social networks)
• Overcoming Competition (visibility)
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Source: SEMPO Institute, sempoinstitiute.com
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What’s the ROI?
Many companies have a value for a customer
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WHAT’S THE ROI
Where Are Your Online Customers Coming From?
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What’s the ROI?
Where Are Your Online Customers Coming From?
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What’s the ROI?
Where Are Your Online Customers Coming From?
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Social Media Tactics Will Evolve, But It’s Still Marketing
• Social Media is about influence … NOT control.
• Influence the influencers by giving something
that can be shared. It’s ok for your content to be
shared.
• Follow a Plan
Strategy > Integration > Commitment
• Measure results
• Don’t give up!
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Thank you
Monica Wright
VONT Performance Web Marketing
Twitter: @monicawright