Is Canada connected?

What is the % of people

using social media?

Social media and business

At the present moment, over 17 million Canadians are using social media

In 2011 35% of online Canadians visited a Social Networking site everyday; a number that was only 19% a year ago. While 15% of Canadians stated that they use Social Media less than they did a year ago, 35% say that the time spent has increased.

18-34 year old demographic is by far the heaviest users of Social Media in Canada, with 86% of that age range active on Social Networks.

Older age ranges have significantly increased their Social Networking activity in recent years. Almost 2/3 of 35-54 year olds and over 40% of those over the age of 55 in Canada are now actively using Social Media. This isn’t to say that Social Media in Canada is getting “older”, but it is expanding its reach among the entire population.

37% of online Canadian women say that they visit a Social Media site at least once a day, compared to only 24% of online Canadian men.

*http://www.insidefacebook.com/2011/06/12/facebook-sees-big-traffic-drops-in-us-and-canada-as-it-nears-700-million-users-worldwide/ *http://www.6smarketing.com/images/canadian-facebook-statistics/ *http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/ *http://daniellegauthier.com/2010/04/how-many-canadians-on-twitter/

Interesting stats about Facebook :

Facebook has a daily audience greater than 2 Super Bowls and 6X

that of Hockey Night in Canada.

According to Facebook UK, the recent Royal Wedding had only 6.8

million people log-in and talk about the event during a 24 hour

span, compared to Canada’s 9+ Million each day.

According to a post by Mashable, 116,010,760 American’s are on

Facebook. With an estimated US population of 309,003,000, this

works out to approximately 38% of Americans having a Facebook

profile compared to 50% of Canadians!

Interesting stats about Twitter :

There are 75 million users on Twitter

4.36% of Twitter users are from Canada

The population of Canada is 34,074,000

9.59% of Canadians have a Twitter account – 3 270 000 Canadians

1.9% more than 10 tweets – 654 000 Canadians

Sure, 654 000 Canadians sounds like small peanuts, especially when you consider not all accounts are personal accounts. But when you consider that Twitter accounts are integrated to Facebook and other social media platforms and that tweets spread via word of mouth as well, the power of Twitter cannot be discounted. Especially when you consider the power of the group wielding the accounts.

While the fastest growing age group by total users is still 26-34, the number of women over 55 on Facebook grew by an astounding 175.3% since the end of September. Their male counterparts, however, weren’t able to keep up – growing by only 137.8%. The number of women over 55 on Facebook almost double the number of men over 55 on Facebook today.

Engage potential customers through Facebook page and Twitter Account

Get in touch with KOL’s

Keep current customers up to date with company events

Stay up to date with KOL and other clients through Facebook pages, Twitter accounts and blogs

Further develop marketing mix and promotional value

Significantly cut costs

Blogging

Media Monitoring

Facebook page

Twitter page

Promoting our social media strategies by putting the Facebook logo on advertisements

Adding company promo materials onto page for all to see

Developing Facebook ads to attract potential clients and business partners (see print out)

Linking Facebook with Twitter, Blogger and other social medias

Platform where we post popular articles and other informational documents in relation to products

Resource where we find KOL’s and ‘like’ their pages/groups to actively plug ourselves and give our

followers other resource ideas. Some we also plug into our Customer Management database to

contact later on.

Open discussion format with consumers and KOL’s (FAQ, weekly discussions etc…)

Constantly designing images and graphics to suit social media pages and attract

Promoting our social media strategies by putting the Facebook logo on

advertisements

Adding company promo materials onto page for all to see

Resource where we find KOL’s and ‘like’ their pages/groups to actively

plug ourselves and give our followers other resource ideas.

Open discussion format with consumers and KOL’s (FAQ, weekly discussions etc…)

Platform where we post popular articles and other informational documents in relation to

products

Promoting our social media strategies by putting the Twitter logo on advertisements

Adding company promo materials onto page for all to see

Linking Facebook with Twitter, Blogger and other social medias

Platform where we post popular articles and other informational documents in relation to products

Resource where we find KOL’s and ‘like’ their pages/groups to actively plug ourselves and give our followers other resource ideas. Some we also plug into our Customer Management database to contact later on.

Constantly designing images and graphics to suit social media pages and attract

Resource where we

find KOL’s and ‘like’

their pages/groups to

actively plug ourselves

and give our followers

other resource ideas.

Customers and potential business

partners have the opportunity to

see and experience first hand the

diversity of the company by finding

the blog on all social media

platforms linked to New Nordic

There are many ways to monitor social media….

Insights

Social Media monitoring websites

New Nordic app for the iPhone

Contests

Video feeds on the pages (live testimonial)

Youtube