social media predictions
TRANSCRIPT
Social Media Predictions for 2014
Top Social Networks in Romania, in 2013
6.6 mil. users 4 mil. active users
27.501 pages 16.638 active pages
1.766.859 posts/month
74.140 users 14199 active users
1.011.325 tweets/month
704.617 users 74.553 active users
104.570 videos
64.510 users 45.441 active users
412.990 photos
1.992 active users 1.174 groups 7.102 posts
Top 10 Social Media Predictions for 2014
Based on 2013 moments
Brands started to use real time content.
Oreo Tweet - during the Super Bowl.
Coca-Cola used hashtags in TV commercials.
Lidl used the “Social Grill” app to broadcast live on
Facebook.
Moment
Similar to how brands pay for product placement, they will start
using extremely timely, live and relevant content, more and more.
Oreo Tweet - during the Super Bowl.
Coca-Cola used hashtags in TV commercials.
Lidl used the “Social Grill” app to broadcast live on
Prediction
More image-based content.
Moment
Facebook advertisers will learn from television commercials.
The most popular ads will be humorous or contain a narrative that serves as entertainment.
Prediction
Instagram introduced Ads and the brands started to experiment.
Moment
Prediction
Instagram will improve the ads system.
By doing that, more brands will value this opportunity.
In 2013, Facebook attempted to acquire the app Snapchat.
Moment
Snapchat and Pinterest will continue to be courted (and possibly
purchased) by bigger networks like Google+, Facebook, LinkedIn.
Prediction
Moment
Vine premiered - last January the video network premiered and it already has over 40 million registered users.
The 6-seconds videos will take off…
Prediction
Facebook Launched Hashtags.
Hashtags have become a simple way to draw more eyes to the content.
Moment
Brands will use hashtags more - in print, television, and radio.
Prediction
Twitter Went Public
Moment
Twitter will have to develop a comprehensive analytics model in order to make shareholders happy.
Also, other networks will try to find better ways to monetize
Prediction
Twitter will have to develop a comprehensive analytics model in order to make shareholders happy.
Also, other networks will try to find better ways to monetize their
success.
LinkedIn Today Became LinkedIn Pulse
Moment
LinkedIn will need to follow Facebook’s example of creating a feed that favors quality content.
Prediction
Twitter Cards Were Revealed
Twitter Cards are the first step in Twitter’s shift to a more visual and interactive news feed.
Moment
Posting a picture, video, or sign-up form to Twitter will become much more accessible and common among the average user.
Prediction
Moment
Pinterest launched several important updates: places, analytics, rich pins.
Data will prove that Pinterest has stronger ROI than most networks of its size. You’ll see a lot more brands establishing and
expanding their Pinterest presence in 2014.
Prediction
These are some of the trends to watch and take in consideration, when deciding on your Social Media Marketing
“recipe” for 2014.
THANK YOU.