social media praktijk 2011
DESCRIPTION
Key note Social Media power users event. Utrecht, The Netherlands. October 2011.TRANSCRIPT
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RONALD VAN DEN HOFF
#SOCIETY30
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Before
1850
1850 -2020
After
2020
ERA OF INDUSTRIAL REVOLUTION
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
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CONSUMER
€
GOVERNMENT &POLITICIANS
REGENTS –QUANGO’S
FINANCIALS
PRODUCERS
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ZOMBIE BLOOPERS
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ZOMBIE BLOOPERS
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“WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.
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INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – KNOWMADS SELF EMPLOYED PROFESSIONAL
“ANYBODY THAT THINKS WE COME OUT
OF THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”
Don Tapscott
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Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
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1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION
DEVELLOPMENT
BLUE OCEAN STRATEGY
ELIMINATE
CREATEREDUCE
RAISE
DART MODEL.
DIALOGUE
RISKBENEFITS
TRANSPARANCY
ACCESS
THE NEW HOUSE OF INNOVATION
N=1personalcocreated
experiences
Flexible andresilientbusiness
processes
Technical architecture of the firm
R=Gglobal acces to
Resources & talent
Social structure of the firm
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GOVERNMENT
REGENTS
PROSUMER
PRODUCER
PROSUMER
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
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TRANSFORMATIONSIGNALS
TRANSFORMATION SIGNALS
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OCCUPY
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SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
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AUGMENTEDREALITY
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ALTERNATEREALITYGAMES
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SMARTSOLUTIONSRETAIL
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DATAIS THE NEW OIL
DATA
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N = 2,400.000. 500,000.000 tweets
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SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
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sharing
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Fitness and health trackingChemical body load countsPersonal genome sequencingLifeloggingMetabolic monitoringSelf experimentationBehavior monitoringLocation trackingSleep trackingMood and emotion trackingMedical self-diagnostics
VALUENETWORK&SHARING
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COLLABORATION
CROWDCOLLABORATION
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SELFORGANIZINGBYSHARING
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SHARINGSELFORGANIZINGSOCIETY
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SHARINGSELFORGANIZINGSOCIETY
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VALUENETWORK&BUZZ
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!SHARINGSELFORGANIZINGSOCIETY
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COLLABORATIVECONSUMPTION&VALUENETWORKS
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PRODUCT SERVICE SYSTEMS
COLLABORATIVECONSUMPTION
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REDISTRIBUTION MARKETS
COLLABORATIVECONSUMPTION
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COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION
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MONEY:CROWDFUNDING
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SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
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GOOGLE MAXSTRATEGY
S2M013
S2M030
S2M020
S2M070
FREEKNOWLEDGE&SOFTWARE
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S2M LAYARLOCATION FINDER
AUGMENTED REALITY
MOBILITY
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SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
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MIRRORVIRTUALITY
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3RD SPACE
MEETINGSPACES & WORKSPACEShub & spoke model
S2M SOCIAL NETWORK free agents, new leaders &other stakeholders
APPSTOREcollaboration apps
HUMAN INTANGIBLES
knowledge, talents, needsWiki
SERENDIPITEIT TRANSFORMATIE
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“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
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VALUENETWORK&BUZZ
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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
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SOCIAL MEDIASTRATEGY
V
V
V
V
V
V
V
V
V
VV
VV
M
VV
THE S2M MESHCONTENT CURATION
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SEATS2MEET.COMBUSINESS MODEL
8
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
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BUSINESSMODEL
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SIMPLE,SMART, SHARING& SUSTAINABLE