social media – practical tips to maximize your online presence

Social Media – Practical Tips to Maximize Your

Online PresenceLilach Bullock

www.socialable.co.uk

Founder of Socialable Social media consultant One of Forbes’ top 20 women social media

power influencers Finalist at Best Mumpreneur at 10 Downing

Street International keynote speaker Author

Who is Lilach?


Leading digital marketing agency with more social proof than any other agency in Europe

We’ve been online since the beginning

Socialable works with entrepreneurs and corporates helping them generate more visibility, brand awareness & more sales

Who we are


What is social media Benefits to business How to be successful Twitter tips Traffic Case Study Facebook Tips

Workshop Outline

Create, share and exchange informationBuild relationships

What is social media?


Relationships are built on trust and are the result of getting to know, like and trust someone

It takes time to build good lasting relationships

People buy from people they know, like and trust

Marketing=Building relationships

Great content – content is still king! Lots of value Use various social networks Listen! Communicate with your audience, not to them Social media is all about sharing and building

relationships Consistency Have a plan and take action!

Social media for businesses - How to do it the right way


Measuring your results is an essential part of a social media strategy

Engagement levels on each platform

Number of shares, likes & comments

How interested is your audience in you/your business?

Conversions

Measuring


Have a strategy Why Who Where What When

How to be successful in social media marketing

The basics: Action Consistency Discipline


Provide great value Content is everything Creative, Original, Controversial, trend

setting


Customize Be consistent with your brand Utilize the bio space with relevant key words Use Twitter’s search features

Twitter Tips

Twitter Tips

Engage with your followers Retweet interesting posts Don’t be afraid to ask people to retweet

yours Participate in conversations Get targeted followers

Twitter Tips

Make your tweets interesting, funny or useful Use #hashtags Tweet frequently Send tweets at relevant times in the

day/night Don’t use all the 140 characters if you want

people to retweet

Twitter Tips

Analytics Custom Columns Manage multiple accounts Tweet scheduling Update other social networks (Facebook) Mobile App

Twitter Tools

Tweet scheduling Automatically send Direct Messages to new

followers Automatically follow back Vet new followers Purge delete inbox Multiple accounts

Twitter Tools

Clean up and manage who you follow

Find out who isn’t following you back

Find out which inactive accounts you follow

Twitter Tools

And how not to do it…


Post your twitter link on signatures in forums, emails, your business card etc.

Leverage your other social networks to gain followers, for example, promote on your Facebook Fan Pages your twitter account and vice versa

Post your twitter link on your blog, website, offline marketing material, social networks

Find people in your niche and follow them

How to get more Followers

Try to get on as many lists as possible Approach people who are in your targeted area

and who have a large amount of followers and ask them to retweet your tweets

Introduce yourself to like minded people Create competitions/contests Engage with your existing followers, start

conversations, re-tweet others Find people in your niche and follow them

How to get more Followers

Nike vs. Adidas 16,020 tweets 9,30011% follower growth 4% 166,718 new FB fans 80,76177% boost in FB engagement 59% “Through its savvy social strategy, Nike demonstrated that you no longer need prime time to create brand buzz” Jan Rezan, Social Baker CEO

Case Study: Nike uses social media the right way


Cadbury reached 1 million fans but only 16% saw their Facebook content

They found a creative way to boost engagement:

Results:- 40,000 new Facebook fans- 350,000 people got involved in the campaign

Case Study: Cadbury increases engagement

Your customers use it Being on Facebook amplifies your message It can become a core part of your customer

service It humanises your business Increases your visibility on social media Can use Facebook insights to measure your

ROI It’s free

For Business

A case study

Facebook edge ranking Like other people’s pages Share other people’s stuff Use social media share buttons on your page Facebook ads Custom audiences

Engagement Tactics

Traffic

Interaction

Sales

Leads

Measuring your success

Share great content Give value Be Creative Consistent Be disciplined with your time Have a plan Take Action

To be successful