social media power in tourism - apthat
DESCRIPTION
This presentation for the "Asia Pacific Tourism, Hospitality and Technology" inaugural conference in Malaysia.TRANSCRIPT
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SOCIAL MEDIA POWER IN TOURISM GROWTH
@Selina_Power from Bluewire Media
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2005
The faithful gather in 2005 near St. Peter’s to witness Pope John Paul II’s body being carried into the Basilica for public viewing.
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2013
The announcement of the new pope outside the Vatican.
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75%Informati
on
23 - 24%
Compare
1-2%Actio
n
Social media + website
Social media + website
Website
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Selling
Selling
Selling
Selling
Selling
Sharable
Sharable
Sharable
Sharable
Sharable
Engagement theory
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How to write the perfect update
No Scroll
1. 2
.
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How to write the perfect update
Scroll
1.
2.
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Why photos really do matter
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ONLY 48% STUCK TO THEIR PLANS AFTER READING A
NEGATIVE REVIEW!• 7% holidayed in a different country
• 33% changed their hotel
• 10% switched resorts
• 10% changed operators/ agent/ website
• 5% switched airlines.
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HAVE A PLAN• Level 1 - requires more
information
• Level 2 - simple complaint that can be solved with an apology
• Level 3 - angry complaint that include profanity and is semi-threatening
• Level 4 - defamatory, damaging and requires attention
• Level 5 - Illegal, death threat, bomb threat, emergency, requires legal intervention.
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The 5 Minute Marketing Plans
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