SOCIAL MEDIA POTENTIAL – INDIA Yogesh Satpute

June 2012

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Social Media Timeline 2011 – 2014

Social Networking Growth Rates:

• Facebook’s expansion in Asia

• High social networking growth rates in APAC

• Good social penetration in online population

• Brazil and Indonesia exhibited high activity on networking sites

• China all set to outnumber US in terms of no. of users on social networks

• Growth rate will fall by 11.5% by 2014

2011 2012 2013 2014

1.20

1.43

1.66

1.85

23.10%19.25%

15.95%11.59%

Social Media users in bill. %change

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2011Region Users in

mill.

Asia Pacific

493.5

Latin America

164.9

North America

163.9

Eastern Europe

139

Middle East and Africa

111.1

Western Europe

129.8

Global 1.2B

Percent. change

23.10%

41%

14%

14%

12%

9% 11%

Social Reach - 2011

Asia Pacific Latin America North AmericaEastern Europe Middle East and Africa Western Europe

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2012Region Users in

mill.

Asia Pacific

615.9

Latin America

191.8

North America

174.7

Eastern Europe

157.4

Middle East and Africa

148.5

Western Europe

145.3

Global 1.43B

Percent. change

19.25%

43%

13%

12%

11%

10% 10%

Forecasted Social Reach - 2012

Asia Pacific Latin America North AmericaEastern Europe Middle East and Africa Western Europe

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2013Region Users in

mill.

Asia Pacific

745.6

Latin America

215.9

North America

181.9

Eastern Europe

176.5

Middle East and Africa

183

Western Europe

159.4

Global 1.66B

Percent. change

15.95%

45%13

%

11%

11%

11% 10%

Forecasted Social Reach - 2013

Asia Pacific Latin America North AmericaEastern Europe Middle East and Africa Western Europe

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2014Region Users in

mill.

Asia Pacific

853.7

Latin America

236.9

North America

189.2

Eastern Europe

192.7

Middle East and Africa

211.6

Western Europe

170.8

Global 1.85B

Percent. change

11.59%

46%

13%

10%

10%

11%9%

Forecasted Social Reach - 2014

Asia Pacific Latin America North AmericaEastern Europe Middle East and Africa Western Europe

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Timeline synopsis

• Social networking users as of December 2011: 1.2B• Asia-Pacific has highest number of social network users:

615.9M• Despite Facebook, social networkers in China exceed

their counterparts in US by 108M• Penetration of total population by social networkers is

maximum in US: 49.9%• 87.6% of Brazil’s web users are active on social networks• Fastest growth in social networking is in India. Forecasted

increment in usage of social media by web users: 57.17%• Forecasted social networkers by December 2012: 1.43BCourtesy: eMarketers

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INDIA NETWORKS…The Value Proposition

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Advantage population – India

Census 2011:• India has a Total Current Population (TCP) of 1.22B • Literate Adult Population (LAP) is 64.32% of TCP

• Untapped Literate Adult Population (ULAP) is estimated to be 678M

The online population and potential:

The ‘social media products’ are the users on a social networking site. • India has clocked over 100M internet users i.e. • This also signifies that 12.84% of LAP can be potential user buyers

on social networks• ULAP needs to be tapped and educated on ecommerce enabling

trade due to social media.

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Advantage population - India

Current Population 1.22b

Literate Adult Popu-lation 778m

Untapped Adult Literate Population

678m

Online Population 100M

ULAP Marketing

Social Media Potential

Census India - 2011

.

• ULAP Marketing spreads social

networking awareness amongst literates

who are not Social networking platforms

• Objective: Enhance the potential offered

by social media networks.

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ULAP Marketing – India

• ULAP Marketing:• Almost 678M of literate adult Indians are not on social

networking sites • This potential can be harnessed via ULAP marketing.• Immediate Results

• Vital for brand promotion of FMCG products• Innovative approach to find talent for Recruitment firms• Visibility for small companies (local businesses)• Significant increase in response rate.• Increases in viral percentage of new and existing pages

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India and the social number game

• Facebook in India: • Facebook penetration of online population is 57.17% • Total number of users 50M • Ranked no. 3 as per the no. of users

• LinkedIn in India:• LinkedIn Penetration of total population is 1.14%

• Total number of users 15M • Ranked no. 2 as per the no. of users

Cont.…

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India and the social number game

• Google+ in India: • Bangalore is the city with highest no. of Google+ users in the world• Total number of users 13M • Ranked no. 2 as per the no. of users

• Twitter in India:• Total number of users over 13M • Ranked no. 8 as per the no. of users

About the author A distinguished lead generation specialist

and a social media evangelist Yogesh

Satpute burst in the networking arena since

2010. An active networker, Yogi has been

using scalable and result oriented business

development techniques to generate new and

repeat business for Fortune 500 companies.

With a professional experience of over 7 years, Yogi’s expertise lies in

setting up business processes for lead generation functions for small and

large conglomerates.