Social Media Portfolio

Cathy Bible

Increasing Social Media Sharing by EmployeesGoal: Increase social media reach and engagement by encouraging employees to share company content on their own social sites.

Strategy: Create an easy and engaging way for employees to share curated content on their social sites

Tactics:• Partnered with EveryoneSocial platform to curate content• Piloted program with 20 employees• Kept employees engaged with frequent content updates and

gamification with weekly leaderboard

Results to date:• All 20 employees in pilot program have adopted platform• 902 shares of company content on employees’ social media

sites• 457 engagements (likes, shares, comments) on those shares• 350 visits to company websites as a result of shares• As result of success, program was expanded to 200

employees

Goal: Optimize organic and paid Facebook strategies to increase brand awareness, create engagement with audience and generate leads Organic Strategy• Work with content team to create original content that engages and drives traffic

back to company websites• Curate content mix

• Optimize mix of self promotion, information, education and entertainment• Work with brand specialists to optimize posting strategy – best practices, best

times to post, etc.

Paid strategy• Promoted posts and ads• Custom targeting using email lists, look-alike audiences, and geo-targeting.• Use UTM parameters and website pixels to track leads and conversions

Results2016 YTD:• 759 leads• 109 conversions• ~$100K in revenue

Sample Links:https://www.facebook.com/AmericanMobile/https://www.facebook.com/travelnurses/

Brand Awareness and Leads With Facebook

Goal: Gather and curate photos from travelers on assignment with our Allied Health brands to create engagement and tell a visual story about our brand. Strategy:Launch an Instagram channel to collect visual content that can be cross-promoted across multiple channels

Tactics:• Ask audience to send us photos or tag us

in their own Instagram posts• Engage travelers with frequent hashtag

contests• Cross promote photos on other social

media sites, email, website, etc.• Empower employees to engage and

interact with posters

Telling a brand story with Instagram

Results:*Average post engagement 5%*Forrester Research Study puts avg. postengagement at 4.2%

Links:https://www.instagram.com/medtravelers/

https://www.instagram.com/club_staffing/