SOCIAL MEDIA PLATFORMS AND CHARACTERISTICSWhen it comes to social media, Tourisme Montréal loves to share! We invite you to use this brief guide to choose the best platforms for your meeting or convention and start planning your most successful event ever!

FACEBOOKGood for: People-oriented events with a high visual and social content Not so good for: Text heavy, specialized contentPros: Sheer numbers and ability to incorporate updates, event invitations and rich mediaCons: Long lead time to build fan base and engagement, high level of monitoring time required

TWITTERGood for: Tech-friendly events with high level of information; making contact with media and influencersNot so good for: Expressing long thoughts or impressionsPros: Instantaneous dialogue and conversation, reach beyond event attendeesCons: Requires high level of monitoring time

LINKEDINGood for: Establishing professional connections before the event and maintaining network afterwards Not so good for: Sharing content during an eventPros: Well respected and trusted in many professionsCons: Very little potential for visual and rich media content

FOURSQUAREGood for: Location-based destination events and sharing tips for local resourcesNot so good for: Facilitating engaging conversation about the content of an eventPros: Gain popularity by instant word-of-mouth advertisingCons: Difficult to measure impact

INSTAGRAM Good for: Events with visual appeal and highly social attendeesNot so good for: Events with camera-shy attendeesPros: Easy to integrate into other platforms, especially Facebook and TwitterCons: Account may not have relevance after the event is over

PINTERESTGood for: Design, tech or visually oriented events Not so good for: Events with a strong male demographic, as more than 70% of Pinterest users are female Pros: Visually appealing and a simple interface, more than 70 million usersCons: Difficult to use during an event

YOUTUBEGood for: Filming quick “on the street” video clips and interviews with presenters/attendees, as well as livestreaming eventsNot so good for: Events with little visual or interactive componentsPros: Captures a sense of being at an eventCons: Editing and uploading video can take time and skill

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NETWORK BEFORE EVENT DURING EVENT AFTER EVENT TOURISME MONTRÉAL ON SOCIAL MEDIA

FACEBOOK Create fan page, event and places (with Facebook Places)

Post all information about the event

Share photos and regular status updates

Encourage attendees to share impressions, check-in to places, and “tag” fan page and event

Post a “Thank You” status update

Evaluate results with Facebook Insights

Organize photos into albums

Encourage attendees to “tag” themselves in photos

https://www.facebook.com/Montreal

TWITTER Create a Twitter account and hashtag for the event

Mention the event daily, using the hashtag

Introduce the event on TweetMyEvents

Create a Twitter wall to broadcast tweets

Tweet updates, news, key statements, general information

Respond to attendees who mention account and use hashtag

Share photos and videos

Monitor impact with Twitalyzer.com

If the account won’t be active, post a “Good-bye” tweet and other ways to stay connected, then delete account

@MeetMontreal (M&IT)

@Montreal (Leisure travel - English)

@MonMontreal (Leisure travel - French)

@tourismemtl (Corporate profile)

LINKEDIN Create a group

Encourage professional colleagues to join group

Promote event on other groups within the same field

Post daily update to group

Share event reports, blog posts or white papers

http://www.linkedin.com/company/tourisme-montreal

FOURSQUARE Create an event and link it to other social media profiles

Ensure the venue has a Foursquare profile

Hang up posters and stand-up displays to encourage people to check in

Use the same hashtag as on Twitter

Delete event Visit Montrealfoursquare.com/montreal

INSTAGRAM Create a profile for the event

Link to other social media profiles

Take photos of presenters, attendees, and venue

Use the Twitter hashtag

Download photos and archive or create an album on Facebook

visit_montreal

PINTEREST Create an account

Create boards related to event content, venue or location

Review own homepage for photo and video quality

Monitor account activity (likes and repins)

Publish photos and videos

Link pictures with keywords

pinterest.com/ visitmontreal (Leisure travel)

pinterest.com/ meetmontreal (M&IT)

YOUTUBE Create a YouTube channel

Film a short “trailer” for your event

Livestream the event

Film short interviews with presenters and attendees on a smartphone and immediately upload

Edit video clips and recorded livestream content, post highlights

http://www.youtube.com/user/TourismeMontreal

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