social media planning final v3

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    Social Media Strategy for Studentsby: Megat Zainurul Anuar bin Megat Johariwww.facebook.com/megatzainurulanuar

    Mobile: 019-275 0031

    Trainer Edition

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    1. An introduction to Social Media2. What is Social Media and Why Now?

    3. Who Uses it, and for What?

    4. Social Media for Students5. Social Media and legal implications

    Social Media for Students

    Contents

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    Programme: New Entrepreneurship Foudation (NEF)

    Module:Social Media and Internet Strategy

    Date: 08 & 09 JAN 2014www.facebook.com/megatzainurulanuar

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    Programme: Retail 200 - PKNS

    Module:Social Media and Internet Strategy

    Date: 28 JAN 2014www.facebook.com/megatzainurulanuar

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    Survey for Entrepreneur

    Introduction

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    01

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    Survey for Students

    Introduction

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    Common Social Media Tools For Students

    Introduction

    Alerts

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    Social Networks

    Bookmarking Sites

    Social News Media Sharing

    Microblogging

    Blog Comments and Forums

    Common Category of Social Media

    Introduction

    Find at least five (5) social media tools for each category

    Activity:

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    More Category

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    ASIA

    37% TO KEEP UP TO DATE

    33% ITS INTERESTING

    23% FOR USEFUL CONNECTIONS

    7% TO HAVE MY SAY

    AFRICA

    38% TO KEEP UP TO DATE

    24% ITS INTERESTING

    32% FOR USEFUL CONNECTIONS

    6% TO HAVE MY SAY

    EUROPE

    40% TO KEEP UP TO DATE

    31% ITS INTERESTING25% FOR USEFUL CONNECTIONS

    4% TO HAVE MY SAY

    LATIN AMERICA

    29% TO KEEP UP TO DATE

    50% ITS INTERESTING

    21% FOR USEFUL CONNECTIONS

    7% TO HAVE MY SAY

    US & CANADA

    40% TO KEEP UP TO DATE31% ITS INTERESTING

    25% FOR USEFUL CONNECTIONS

    4% TO HAVE MY SAY

    Top Reasons for Using Social Media

    Why is Social Media and Why Now?

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    Some Highlight

    Introduction

    Provides a search of scholarly literature across many disciplines and

    sources, including theses, books, abstracts and articles.

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    Check Your Understanding

    Reflect and Recall

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    Because social media is a dominant from a

    communication today, you can certainly learn a lot about a

    person by viewing their public, online personas.Rosemary Haefner, Vice President of Humman Resources, CAREERBUILDER

    www.facebook.com/megatzainurulanuar

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    67%

    Employer use SM to Research Job Candidateswhich sites are employers frequenting most?

    67%

    63%

    16%

    17%

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    15%Use SM: Not to Hire candidate

    65% 51% 45% 35%presents himself

    / herself

    professionally

    is a good fit for

    the company

    culture

    more about the

    candidate's

    qualifications

    whether the

    candidate is

    well-rounded

    Hiring manager dig deeper to find out:

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    U B h i ?

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    Receiver Transmitter

    Look up or readwhat others are

    sharing about

    themselves

    Read blogs or

    personal web

    pages

    Follow links

    others have

    found

    interesting

    Rate things (ex:

    five starsystem)

    Share links andrecommend

    useful contents

    Upload

    Photos/video to

    share with

    others

    Maintain apersonal blog,

    Tumblr or

    Facebook

    Write a review

    about products

    or services

    React Share ContributeLook

    Two Separate Group in Internet Community

    User Behaviour?

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    S i l M di d l l i li ti

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    Starbucks gives barista Christopher Cristwell

    a permanent coffee break

    Social News

    Social Media and legal implications

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    S i l M di Ethi

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    U P13 1818SG 18PL 18PA 18SX

    Annoying Disturb Brilliant Depressing

    Hilarious Scary Funny For Your Eyes Only

    My Take On This Post:

    Social Media Ethics

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    S i l M di d l l i li ti

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    License Types

    Social Media and legal implications

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    S i l M di T i l

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    Facebook Twitter Google+

    What's on your mind? Whats happening? Share whats new

    Comment Reply Comment

    Like Favorite +1

    Share Retweet Share

    Friend List Following/Followers CirclesFriends of Friends n/a Extended Circles

    News Feed Timeline Stream

    Chat n/a Chat

    n/a n/a Hangouts

    Tag Mention MentionNotifications n/a Notifications

    # Hashtags (#) #

    1 2 3

    The following table shows how terminology is used across the three platforms . Terms on each row are more

    or less equivalent.

    Facebook, Twitter and Google +

    Social Media Terminology

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    H d O E i

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    You Have to Register:

    Gmail

    Blogger Facebook

    YouTube

    Scribd

    Register on Social Media

    Hands-On Exercise

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    H d O E i

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    Project PresentationChoose Your Social Media Project (Subject)

    1. Make a Write-Up about the advantage ofSocial Media of Your Choice

    2. Create Blog for Hosting Your Presentationand archieve your notes

    3. Shoot a video, Upload to YouTube and link

    to your blog4. Link to Facebook, Broadcast to your

    Friends and Get Feedback

    i.e: Advantage of Social Media for Students

    The Project

    Hands-On Exercise

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    Reflect and Recall

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    Reflect & Recall1. Who is the citizen of Social Media

    Community?

    2. What is the true power of Social Media ?3. What are the types of Social Media

    Learning among students?

    4. What are the three (3) types ofDocuments License?

    Check Your Understanding

    Reflect and Recall