24/7 News Cycle

• Feeding the Content Beast• Content Development• But how do you produce content YEAR ROUND?

UNDERSTAND YOUR ORGANIZATION

LEARN YOUR KPIS

• Direct Sales-- Have a way to measure it.• Brand Exposure– tailor your content.• Customer Service- Come up with a plan of attack. 

WHO YAGONNA CALL?

DEVELOP YOUR STARS

THINK DAY BY DAY

• Know your industry• Morning, Afternoon• Be prepared for anything

BE WILLING TO CHANGE

Use Analytics & Reporting to constantly re-evaluate your timing, stars and strategy.

TOOLS• Calendar • Scheduler • Social Listening • Analytics• Industry Newsletters