Social Media Plan for

Prepared by Sheila

July 2014

Define the Objectives 1

Set up the

MEASUREMENT of SUCCESS 2

DEFINE TARGET AUIDENCE 3

More

ENGAGING

More

Interactive

Better

NAVIGATION

Mobile FRIENDLY

Responsive Design

Fresh

Update Content

Link to ALL

SOCIAL

NETWORK

Website

Blog

Create own blog

New recipes

Chef’s recommendation

Staff’s pick

Event/festivals highlights

Follow and Engage with Food

blogger

Includes…

Invite Food blogger for reviews

Blog

And of course.. FOLLOW THEM

Facebook

send THANK

YOU Messages

And RESPOND

POSITIVELY to

negative comments

Explore the trend

Make use of the apps

Foodie’s website and Apps

Upload, Pin and share

Pinterest

Create our own

Instagram

account.

#Catalunyahk

Share and Engage

Make good use

of the customer’s

pictures

i.e. tag / contest

Instagram

Generate the buzz

“Go deep” to customer’s talk

Create content

Listen to customers

Twitter/ Weibo

Share what was

being posted on

youtube

https://www.youtube.com/watch?v=Icld7ZUWtZw

Youtube

Create own page

ENGAGE with customers

Uploads quality videos i.e. Chef interviews / festivals/ events highlights/ Spanish food introduction

Events and Meetups

Food tours

Wine tasting

Events and Meetups

AFOODIEWORLD.COM

MONITOR and EVALUATE