02

OnlineO�ine

Summary04

Agrupalia Methodology

How to use instructions

01

03 Steps to followin the Planning Process

SOCIAL MEDIA

v.2.1PLANPlanning is essential in all kind of business. Social Media planning is not an exception. When planning you may make mistakes but the biggest mistake is not to do so.

Plan in order to obtain concrete results in Social Media.

METHODOLOGYAGRUPALIAAgrupalia methodology structures a Social Media Plan with the following objectives:

START POINT ANALYSIS

Agrupalia Methodology to develop a Social Media Plan implies an initial brie�ng with some data collection such as:

Mission, vision and company values, target audience, competence, company marketing objectives, SWOT, information about any existing Social Media Strategy and communication tone.

02 Online/O�ineElectronic marketing or e-Marketing should be

an extension of the Marketing Plan of the company. It is not an isolated element.

Combine always both worlds and you will get better results.

NEW CHANNELSSocial Media are means of convey not a purpose. They are new and powerful communication channels at the disposal of marketing departments.

• Email marketing

• Bulk SMS

• SEM, SEO, SMO

01 How to use instructions

One of the more frequent mistakes companies make in Social Media is to launch Social Media pro�les without having previously established objectives and strategies addressed to their target public.

01. 1. Take your time, you will need it

02. 2. Follow each step in the correct order

03. 3. Get support from quali�ed professionals

04. 4. In case of any doubt, ask (it doesn´t hurt)

Read how to use instructions

Read how to use instructions

and consult a Professional

SOCIAL MEDIA, A DYNAMIC MARKETING FORMULAWorld of conversations. Interaction measuring is not an easy taskImpact of these interactions in companies.

Reaction

* Social Media Plan

Action

QUALIFICATIONConvert FANS in QUALIFIED CONTACTS. In Social Media you do not have

basic quali�ed information from your followers like name and email.

ENGAGEMENTGet ACTIVE PARTICIPATION from your FANS, get their ENGAGEMENT.

FAN FANFANFAN

FAN

03.1 Initial Measurement and Diagnosis

Information source: CRM, Search Engines, SWOT, Market studies, Competence Reports, etc

03.2 Strategy

03.3 Channels & Technology

03.4 Tasks and Actions

04 Summary

01. ¿What am I going to do? Which are my objectives for the action?

03. For whom? Selection of target audience for the action.

02. When? More suitable moment to take action.

04. For whom? Selection of target audience for the action.05. How? Tools and more suitable channel selection for the action.

Policy Tone

DETECTION - CRISIS protocol - ASIGNATIONRESPONSIBLES - MITIGATION ACTIONS – FOLLOW UP

Have you �nished with previous sentences?

“Everything that can be measured can be improved”

Always trust professionals,do not improvise

“It takes 20 years to build a reputation and �ve minutes to ruin it” (Warren Buffet).

If so, you can select channels, its use and the technolo-gy to manage KPI´s (metrics) to measure results.

Finally

We will assign the required tasks for the development of the plan including DATES, people in charge and will address actions in the selected channels based on the Marketing plan of the company.

Planning development Direct Marketing actions

Objective Goal Strategy Tactic

Online-O�ine: two sides of the same coin.

Social Media are not the only e-marketing tools .

Social Media, a dynamic marketing formula.

Social Media are means of convey not a purpose.

It is essential to convert Fans in Quali�ed Contacts..

Do not start using social media tools before your strategy and objectives are clear

Before any planning it is necessary to listen and measure in social media channels and search engines in order to establish a starting point that will allow the project to reach its scope

Work on both internal and external company analysis (competence) in order to develop a Social Media Plan

Set objectives, goals, strategies and tactics

It is advisable to have a decision tree that allows the approach to actions with a logical sequence based on the SMP (WHAT – WHO – WHEN – WHERE – HOW)

Establish a communication policy.

It is essential to have a crisis plan with team in charge and clear protocols

When choosing tools we should de�ne their usage as well as set up the KPI´s that will allow to build a control panel to measure results

“It takes 20 years to build a reputation and �ve minutes to ruin it” (Warren Bu�et)

Planning is totally essential if we are focus towards results

Yes

Yes

No

No

End

Con�ict?

persist?

Start

Negative Review

Crisis Protocol

Crisis Cabinet

Crisis Solution

Calm Situation

+34 91 510 25 80 | Twitter @agrupalia | info@agrupalia.com

SOCIAL MEDIA

PLANwww.agrupalia.comTechnological solutions internet and e- marketing fully oriented to results. Feel free to use this methodology, we

only ask you to mention the source.

• Website

• Blogs

• Landing pages

CUALIFIED

Social Media are notthe only tools in

Structure - Facilitate - Implement - Evaluate

Active Listening

SEOAnalysis

StrategicMap ofTargets

DecisionMatrixActions

CrisisPlan

Communication

Situation Competence Company

ExternalAnalysis

InternalAnalysis

Selection Channel use

Actions

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