social media & physical therapy
DESCRIPTION
Slides from my talkTRANSCRIPT
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Social Media &Physical Therapy
@mpascoeMike Pascoe, PhD
June 15, 2011
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Twitter &Physical Therapy
@mpascoeMike Pascoe, PhD
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Media
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“Media is an instrument for communication, like a newspaper or radio.”
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Media
Sender ReceiverInformation/Data
Wendy Maynard
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Mass Media
Sender Receiver
Receiver
Receiver
Wendy Maynard
Information/Data
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Participant
Participant
Participant
Information/DataInform
ation
/Data
Information/Data
Wendy Maynard
Social Media
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Social Media
Clinic
TherapistStudent
Patient
Information/DataInform
ation
/Data
Information/Data
Wendy Maynard
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In other words, social media is...
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...a fancy way to describe the bazillion conversations people are having
24/7Wendy Maynard
online
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What do Americans do ?online
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34%
3%3%3%3% 4% 4%
4%
8%
10%
23%
Nielsen, Aug 2010
Social media
Games
Other
What do Americans do ?online
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Platforms of Traditional Media
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Platforms of Social Media
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?
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Talking with PT friends about social media & twitter at Regis University.
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How big?
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200
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1 BillionTweets sent per week
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How powerful?
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May 25, 2011
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June 3, 2011
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562,0003,682,4962,073,669
616,129 152,958 53,809
2,251,0904,213,854
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13,606,005Followers
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June 3, 2011
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Nature (469) 286-7, 2011
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0
1.0
2.0
3.0
4.0
Control Twitter
Semester GPA
0
1.5
3.0
4.5
6.0
Control Twitter
Engagement Score Difference
Tweeting students had better grades, more engaged
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PT Examples
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ExerciseScienceConference
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PhysicalTherapy Conference
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#manip11
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Who tweets in PT ?
#physicaltherapy
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Clinic
TherapistStudent
Patient
Information/DataInform
ation
/Data
Information/Data
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