Social Media is about the people! Not about your business. Provide for the people

and the people will provide for you. Matt Goulart, webstarcontent.com

Marketing is no longer about the stuff that you make, but about the stories you tell. 

Seth Godin, sethgodin.typepad.com

...Social Media gives us the opportunity to humanize our communications and make our

companies more approachable. Ardath Albee, CEO of marketinginteractions.com

You can be professional while also ‘keeping it real’ with your customers. By interacting with customers

in a less formal way, you’ll build a strong human connection that helps build brand loyalty. 

David Hauser, Co-Founder of Grasshopper

Old-school marketers are used to one-way marketing communication and a sales approach that talks at the customer rather than with the

customer. That just doesn’t work anymore. Newt Barrett, contentmarketingtoday.com

“Build it, and they will come” only works in the movies.  Social Media is a “build it, nurture it, engage them, and they may come and stay.” 

Seth Godin, sethgodin.typepad.com

Social Media is a powerful communications tool. But it can’t be approached with traditional marketing

messages and positioning. In the Social Media world –chest thumping and “me me me” marketing is the

fastest way to send your audience packing. Rebel Brown, rebelbrown.com

You can’t tiptoe into social media. You have to jump into the pool. People have a natural fear of it.

But the scary part is not being there. Your customer is already there.

Dave Saunders, madisonmain.com

Social marketing eliminates the middlemen, providing brands the unique opportunity to have a

direct relationship with their customers. Bryan Weiner, CEO at Digital Agency 360i

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make

customers unhappy on the Internet, they can each tell 6,000 friends. 

Jeff Bezos, CEO at amazon.com

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