social media optimization road map
TRANSCRIPT
Enhancing Business with pioneering thoughts.....
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We plan & Set Social Goals
Spreading the word socially. 5ine is comprised of an innovative and seasoned group of social
media marketing professionals with extensive experience in the brave new world of social
media. The major goal of to create brand awareness in India & target towards more exposure.
2. Target Audience
who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:
Age Location Gender Income level Education level Marital or family status Occupation Ethnic background
.
Enhancing Business with pioneering thoughts.....
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3.Choosing of Tactics & Metrics
We brainstorm that serve both business and user goals.
Targeting is important in every area of marketing. Every
company has a different target audience so it makes sense to
adapt your tactics and target your specific prospects on the
social platform they visit most. Trying new things can be fun
and refreshing, for both you and your audience. We choose the
tactics and metrics to reach social media goal.
4.Social Engines
a. Facebook
b. Twitter
c. Linked In
d. Google +
e. Pinterest
5. Competitive Analysis
You probably already have a good idea of who the top
competitors are in your space. Although, it’s important to
remember that based on level of activity, these may vary from
network to network. Once you’ve identified your competitors,
the next step is to determine where you stand in relation to
them. Most brands have an active Facebook and Twitter but
many do not have an account on other networks like Pinterest,
Tumblr, Instagram, YouTube, etc.
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6. Social Media Keyword Research
The foundation of social media marketing is built on keywords.
Researching keywords helps anticipate the demand for topics
and to reveal the particular phrases being searched on.
Applying keyword insight into the optimization of text, images,
video and other media formats published to the web allows a business to cast wider and
smarter web from which to capture future customers.
7.Online Business Persona
Buyer personas describe your ideal customer. They help you
make decisions about marketing and sales processes. We will
dig into the details of creating a buyer persona. Creating a
persona will lead to a better product, better marketing, and a
better business.
8. Listen
It’s a fact that every significant business now gets feedback
spread across the web, and it doesn’t matter whether they want
it or not. This is a big change. Listening to your customers can
revolutionize your business.
9.Engage in Conversation
Conversations are one of our best tools in building
relationships, creating an atmosphere of trust, promoting
learning and performance improvement, and solving problems.
We encourage conversations through social media.
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5ine web solutions pvt ltd.
10.Test, Measure & Refine
In social media, measurement is about as reliable as a print magazine’s circulation, but
knowing your potential audience does have value because it represents your potential sales
lead pool.
5ine
Representative: 5ine Web Solutions Pvt Ltd
Web Design Services in Bangalore
Digital Marketing Services in Bangalore
Thank you for enrolling with 5ine