social media optimization road map

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Page 2: Social Media Optimization Road Map

Enhancing Business with pioneering thoughts.....

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We plan & Set Social Goals

Spreading the word socially. 5ine is comprised of an innovative and seasoned group of social

media marketing professionals with extensive experience in the brave new world of social

media. The major goal of to create brand awareness in India & target towards more exposure.

2. Target Audience

who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:

Age Location Gender Income level Education level Marital or family status Occupation Ethnic background

.

Page 3: Social Media Optimization Road Map

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3.Choosing of Tactics & Metrics

We brainstorm that serve both business and user goals.

Targeting is important in every area of marketing. Every

company has a different target audience so it makes sense to

adapt your tactics and target your specific prospects on the

social platform they visit most. Trying new things can be fun

and refreshing, for both you and your audience. We choose the

tactics and metrics to reach social media goal.

4.Social Engines

a. Facebook

b. Twitter

c. Linked In

d. Google +

e. Pinterest

5. Competitive Analysis

You probably already have a good idea of who the top

competitors are in your space. Although, it’s important to

remember that based on level of activity, these may vary from

network to network. Once you’ve identified your competitors,

the next step is to determine where you stand in relation to

them. Most brands have an active Facebook and Twitter but

many do not have an account on other networks like Pinterest,

Tumblr, Instagram, YouTube, etc.

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5ine web solutions pvt ltd.

6. Social Media Keyword Research

The foundation of social media marketing is built on keywords.

Researching keywords helps anticipate the demand for topics

and to reveal the particular phrases being searched on.

Applying keyword insight into the optimization of text, images,

video and other media formats published to the web allows a business to cast wider and

smarter web from which to capture future customers.

7.Online Business Persona

Buyer personas describe your ideal customer. They help you

make decisions about marketing and sales processes. We will

dig into the details of creating a buyer persona. Creating a

persona will lead to a better product, better marketing, and a

better business.

8. Listen

It’s a fact that every significant business now gets feedback

spread across the web, and it doesn’t matter whether they want

it or not. This is a big change. Listening to your customers can

revolutionize your business.

9.Engage in Conversation

Conversations are one of our best tools in building

relationships, creating an atmosphere of trust, promoting

learning and performance improvement, and solving problems.

We encourage conversations through social media.

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5ine web solutions pvt ltd.

10.Test, Measure & Refine

In social media, measurement is about as reliable as a print magazine’s circulation, but

knowing your potential audience does have value because it represents your potential sales

lead pool.

5ine

Representative: 5ine Web Solutions Pvt Ltd

Web Design Services in Bangalore

Digital Marketing Services in Bangalore

Thank you for enrolling with 5ine