Social Media: Opening Business Opportunities for Women

Presented by:Andrea Vahl

About me• Social Media Consultant, Strategist and Speaker• Co-author of Facebook Marketing All-in-One for Dummies• Community Manager for Social Media Examiner – 2 yrs• Grandma Mary

Agenda• Types of Opportunities– Business Owner– Employment– Networking and Joint Ventures

• Optimizing Facebook, Twitter, LinkedIn• Social Media Do’s and Don’ts• Positioning for the Future

Social Media = Farming

Social Media is a Woman’s World

Business Owners• Extend Reach• Top of Mind

Awareness• Targeted

connections

Employment• LinkedIn Contacts• Forums and Networking• Online work

Networking• Connections and friendships– Twitter chats

• Joint Ventures

Optimizing Your Social Sites• Fill out profile completely• Update regularly– 1-2x per day Facebook– 3-10x per day Twitter– 1x per day LinkedIn

• Talk with others

Use ALL areas of Facebook• Facebook Page• Facebook Personal Profile

– Can Friend or open Subscribe/Follow button• Facebook Groups

– Natural groups– Local groups– Private groups as a “forum”

Setting Your Page Up Right• Engaging Profile pic 180 x 180 px• Well-designed cover photo 851 x 315 px– Now can have: – Contact info (web, address, phone)– Call to action (Like us, click this tab)– Price info (40% off)

• Keyword rich About Page!!!

Make New Connections• LinkedIn – People You May Know– http://www.linkedin.com/people/pymk

• Twitter – Who to Follow– https://twitter.com/who_to_follow/suggestions

• Facebook – Find friends– https://www.facebook.com/find-friends/browser/

• Pinterest – Find friends• http://www.pinterest.com/find_friends/

Social Media Do’s• Share good content• Post regularly• Ask questions• Participate on other’s pages• Use tools to make your life easier• Have fun!

Social Media Don’ts• Don’t oversell – 80-20 rule• Don’t try to do too much• Don’t spam others• Don’t be boring

My Favorite Tools• Hootsuite• BufferApp• SproutSocial

Positioning for the Future• Social Media Marketing + Email Marketing• Add Content– Visual– Audio/Video– Useful and Consistent

Thank You• Connect with me at www.AndreaVahl.com• Q & A