• Marketing research, advertising, social media – blech! You’re running a business here. Who has time to deal with all that? And then there’s all that technical jargon, industry-specific nomenclature, and combinations of words you never dreamed would (or should) work together (Drip Campaign?!?)

• Time consuming and confusing, right? But, as a smart business owner, you know online marketing can help drive a business. Before you can woo a customer with great service, you have to get them in the door.

• To help parse out a few of these sometimes perplexing online marketing references, check out the following list of Social Media Online Advertising Terms – or SMOAT for short.

Online Advertising Terms Customer Relationship Management

• Customer Relationship Management” Simply put, CRM is a system used to manage a company’s interactions with current and future customers.

• A CRM team might use tracking software, online marketing

such as blogs, and website administration.

Drip Campaigns

• A direct marketing method used to nurture leads by sending out promotional material,usually via email,in specific intervals based on triggers set by the marketing team.

Autoresponder

• A computer program that automatically answers emails with a prewritten message designed by you and your marketing team.

Email Bounce

• When an email cannot be delivered to an email address and a “return to sender” email is sent back.

Email Unsubscribe

• A system to manage unsubscribe requests.

Online Content

• Text, images, audio, and video, tailored to your target audience.

• This list of SMOAT is in no way a complete list, but more of a primer for those business owners testing the waters of online marketing. But keep checking back – there is more SMOAT coming your way!

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