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SOCIAL MEDIA NUMBERS MARIO CORALLO

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Social Media Platforms by Numbers. Worldwide stats and cool numbers. Updated July 2012

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Page 1: Social media numbers

SOCIAL MEDIA NUMBERS

MARIO CORALLO

Page 2: Social media numbers

0  

100000000  

200000000  

300000000  

400000000  

500000000  

600000000  

700000000  

800000000  

900000000  

2012  Facebook   twi6er   Linkedin   Google+   Instagram   Foursquare   Pinterset  

2

PLATFORMS WORLDWIDE

845  mln  

500  mln  

161  mln  90  mln  

Page 3: Social media numbers

0  

5000000  

10000000  

15000000  

20000000  

25000000  

2012  Facebook   twi6er   Linkedin   Google+   Instagram   Foursquare   Pinterset  

3

PLATFORMS ITALY

21mln  

3,6  mln  

Page 4: Social media numbers

4

845 million monthly active users.

Most popular page: Facebook, with 70,170,681 fans.

300 million photos uploaded per day, as of March 31 2012.

500 million active users on mobile.

Most popular brand page: Coca Cola with 45,978,373 fans.

Brazil is the busiest Facebook audience  with 76.7% of the

online active audience visiting Facebook in March 2012.

Most popular app: Socialcam, with 51,500,000 users.

FACEBOOK STATS

Page 5: Social media numbers

TWITTER STATS

5

1 million new Twitter accounts created every day.

340 million tweets daily

500 million users

50% of these access Twitter on mobile.

27% of users tweeted during a three month period.

Brazil and Japan are the second and third largest

markets respectively.

Page 6: Social media numbers

LINKEDIN STATS

6

Over 161 million members across 200 countries.

Over 2 million LinkedIn company pages.

22% of unique visits come via mobile.

71% of college graduates in the U.S. have secured work

through LinkedIn.

Approximately 2,300,000,000 page views per month.

51% of users are male.

Two new users sign up every second.

Page 7: Social media numbers

GOOGLE+ STATS

7

Over 90 million users.

Google Plus drove 0.24% of total referral traffic in

January 2012.

Users spend an average of three minutes per month on

Google Plus.

Britney Spears has the most popular profile  with

3,125,326 followers.

69.4% of users are male.

Over 50 million users are using Google Plus enhanced

products each day.

Page 8: Social media numbers

FOURQUARE STATS

8

Over 20 million users (note – these are not classified as ‘active’ users).

Over 2 billion checkins As of April 2012.

50% of users are in the U.S.

31% of mobile users active on social networks 

use Foursquare.

60% of users are male.

Page 9: Social media numbers

INSTAGRAM STATS

9

One new user joins Instagram every second.

Approximately 58 photos uploaded each second.

81 comments left on photos per second.

27 million registered users.

Page 10: Social media numbers

PINTEREST STATS

10

11,700,000 monthly active users.

Estimated that 97% of Pinterest users are women.

35-44 is the most popular age range, accounting for 29%

of users.

Pinterest accounted for 3.6% of total referral traffic

(as of January 2011).

A case study from Boticca found that Pinterest customers

spend an average of $180, compared to $85 for

Facebook users.

Page 11: Social media numbers

SOURCES AND OTHE PLATFORMS

11

Facebook: over 845 million users via Facebook

Twitter: over 500 million users via Twopcharts

Google Plus: over 90 million users via Larry Page

LinkedIn: 150 million members via LinkedIn

Renren: over 170 million users via iResearch iUser Tracker

Qzone: 500 million active users via China Internet Watch

Sina Weibo: over 250 million users via Forbes

Groupon: 115 million subscribers via Reuters

Tumblr: 47.6 million blogs via Tumblr

Posterous: 3.9 million members via SF Gate

Pinterest 11.7 million monthly uniques via TechCrunch

Foursquare: 15 million users via Mashable

Instagram 25 million users via The Next Web

Tagged 20 million active users  via The Wall Street Journal

Page 12: Social media numbers

THANK YOU BE TRUE AND KEEP ON SOCIALIZING

MARIO CORALLO SOCIAL MEDIA MANAGER HEAD OF SOCIAL MEDIA BUSINESS UNIT DMC S.R.L. GRUPPO FULLSIX - WWW.FULLSIX.IT HTTP://WWW.FACEBOOK.COM/FULLSIX.IT