social media. new opportunities for women . epwn linkedin
DESCRIPTION
This presentation gives an overview of the importance of social media and how men and women use it. A special focus is made on how to improve our personal branding on social networks.TRANSCRIPT
- 1. Social MediaNew Opportunities for Women
- 2. Is Social Networking gendered?
- 3. Social Media has revolutionized our Personal Lives
- 4. And Womenwere the pioneers
- 5. Social Media has revolutionized Politics
- 6. And Women have played a critical role in it Tawakul Karman, 2011 Nobel Price
- 7. Social Media is nowrevolutionizing Business
- 8. But Womenare lagging behind... 41% 59%
- 9. Source: Nine Minutes Survey, LinkedIn, April 2012
- 10. And Stereotypes still prevailHow managers are perceived Women Men Intellectuel 11% 9,4% competencies Drive to action 13% 27,4% Professionalism 23% 5% Management 9% 17% Technical 13% 20% competencies Physical 0,5% 7% competencies Networking skills 27% 9% Emotional skills 3% 4% Source: Les strotypes sur le genre , IM S - E n t r e p r e n d r e p o u r l a C i t , 2012
- 11. How can you leverage Social Media to bolster your Personal Brand?
- 12. Build your Online Identity4B searches on LinkedIn in 2011 5B searches in 2012
- 13. To Connect...
- 14. Manage your HeadlineCreate a Keyword-richsummaryShowcase your SkillsExperience and AmbitionsAdd Recommendations
- 15. Grow your Network
- 16. Do you know how powerful a network is? 1,076 328,800+ 9,494,836+
- 17. You have more connections than you think Recruiters Prospects Experts Recommendations Influencers Candidates
- 18. Network activity is Key
- 19. The Social Rule of Thumbs 90% viewer 9% contributor 1% owner
- 20. Leverage Insights and Recommendationsto make the Right Decisions
- 21. Skills and Expertise
- 22. News Curation
- 23. Recommendations
- 24. Follow companies
- 25. Yes..., but Where? 900M 200M 160M
- 26. All networks werenot created equal
- 27. Identity Connections Key apps Friends, Family and Status, Photo SharingMe, as a person Colleagues & Social Gaming Me, as an Real-time Micro Fans & Followers opinion Blogging Professional Identity, Me, as a Colleagues & Connections & professional Business Contacts Insights
- 28. Context is key
- 29. The Business Network
- 30. LinkedIn is the largest business ecosystem in the world
- 31. 2 40% 160New members LinkedIn Membersevery second members worldwide joined in 2011
- 32. What do women do on LinkedIn?
- 33. In a nutshell, on LinkedIn you can... Promote your professional brand Expand andenhance your Share network information
- 34. So what are you waiting for?
- 35. Laurence Bret SternMarketing Director, EMEA chez LinkedinParis Area, France | Internet500+ connections 5 recommendationsPublic profile: http://fr.linkedin.com/in/laurencebretEmail: [email protected]: lbret