social media & new corporate culture
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update. Social media & new corporate culture. contents. Social media & brand reputation Control is not an option Strong culture is a win-win Do not block social media conclusion. Social media & brand reputation. Social virus Emotional , day-to-day stresses & challenges - PowerPoint PPT PresentationTRANSCRIPT
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SOCIAL MEDIA & NEW CORPORATE CULTUREupdate
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contents Social media & brand reputation Control is not an option Strong culture is a win-win Do not block social media conclusion
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Social media & brand reputation Social virus
Emotional, day-to-day stresses & challenges
Case:
○ John○ Employee adidas○ Social virus
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John of the past John of the future
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Control is not an option FEARS
Propagating anti-brand sentimentSharing sensitive information
brand image
How to stop it?○ impossible
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Control is not an option Sharing is expressing
○ Hearts and minds
Stopping it results in backfiring
Raising awareness is solving
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Strong culture is a win-win
Implement social media in corporate culture
Corporate culture
Social media
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Strong culture is a win-win money towards social media training
Internal brand training
guidelines example
Guiding values & principles
Benefits of social media guidelines
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Do not block social media
New way to use social media
corporate culture = no social media
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Do not block social media Social media to promote
CollaborationBrand awarenessLearninginnovation
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Conclusion: new is not bad New technology & social norms
DistractionsNew communication skills
For some employeesMore naturalMore productive
Tool for greater business productivity
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sources http://www.business2community.com/so
cial-media/social-media-and-the-new-corporate-culture-071458
http://smg.adidas-group.com/
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