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SOCIAL MEDIA Community Legal Education – methods for engaging your target audience using Social Tools. PLATFORMS, STORY TELLING & EXERCISES A practical session where we look at the main 4 platforms and talk about how to construct your stories. We then have a look at ways of using the various platforms. Option of setting up your social media account during the session. Jane Clark www.netgrrl.com.au

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SOCIAL MEDIA Community Legal Education – methods for

engaging your target audience using Social Tools.

PLATFORMS, STORY TELLING & EXERCISES A practical session where we look at the main 4 platforms and talk about how to construct your stories. We then have a look at ways of using the various platforms. Option of setting up your social media account during the session.

Jane Clark www.netgrrl.com.au

NETGRRL HELP FILE - Page 1

Need more help? Contact Jane Clark - [email protected] - 0417864935

Contents Social Media Content is Delivered via Platforms .................................................................................... 2

Social Media Campaigns Tell Stories ....................................................................................................... 3

Activity if people in room want to do this with support ......................................................................... 4

Activity or homework - Consume Social Media to Learn Skills ............................................................... 5

Twitter: ................................................................................................................................................ 5

Facebook ............................................................................................................................................. 5

Instagram ............................................................................................................................................ 5

youTube .............................................................................................................................................. 5

Resources – ............................................................................................................................................. 6

About Social Media ............................................................................................................................. 6

Software .............................................................................................................................................. 6

How to monitor when your brand (or your name) is mentioned online ............................................ 6

Demographics – who uses what platform? ........................................................................................ 6

Social Media Statistics Australia – July 2018........................................................................................... 7

Social Media Glossary ............................................................................................................................. 9

Facebook ........................................................................................................................................... 12

Facebook stat - 2 billion monthly active users ............................................................................ 12

Instagram .......................................................................................................................................... 15

Instagram stat - 700M+ monthly active users ............................................................................. 15

LinkedIn ............................................................................................................................................. 18

LinkedIn stat - 500M+ members .................................................................................................. 18

Twitter ............................................................................................................................................... 20

Twitter stat - 330 million monthly users ...................................................................................... 20

Social Media Graphics Cheat Sheet ...................................................................................................... 22

NETGRRL HELP FILE - Page 2

Need more help? Contact Jane Clark - [email protected] - 0417864935

Social Media Content is Delivered via Platforms Infographic 1 – Millions of users Australia July 2018

TODAY WE WILL FOCUS ON 4 TOP PLATFORMS

Facebook – 2 minute Videos, Photos, longer posts, blog style. Generally 2-3 posts per day is enough

Twitter – 30 second videos, photos, 140-280 characters per post. Disappear quickly from the user timeline so you could tweet out a story over a day eg 1 every 30 minutes

Instagram – boomerang videos, post from mobile, optimised for mobile, square photos, plan for the grid, intersperse text with videos and photos.

YouTube – video any length but average concentration span is no longer than 2 minutes 30 seconds, blocked by some businesses due to heavy data burden. Create your own channel which is a library of videos and playlists presented on a web page.

Vimeo is similar to YouTube and mostly can be used the same way.

ACTIVITY: LOG INTO EACH PLATFORM AND EXAMINE/DISCUSS SOME CHARACTERISTICS.

NETGRRL HELP FILE - Page 3

Need more help? Contact Jane Clark - [email protected] - 0417864935

Social Media Campaigns Tell Stories CHARACTERISTICS OF A STORY

When you talk about the why and how, you’re communicating with feelings and dealing with human behaviour. Story Telling is all about making that connection. Research your audience and adjust your tone – find out which platform is most used by the target audience ( https://www.socialmedianews.com.au ) Choose the platform(s). Choose a story telling method/tone that speaks to your audience about things they identify with, then provide them with your solution/action/resolution.

Prepare your story content – text, photo, video. Stories deal with:

• Characters • Conflict • Resolution

Think about the point of view – victim, perpetrator, carer, support worker, parent, general interest, person in crisis, curious person.

SERIALISE YOUR STORIES As you create a series of posts you could

• choose different points of view for one story • choose one ‘point of view’ and tell that ‘person’ a variety of stories applicable to

their situation • illustrate several scenarios that point back to a central message

PREPARE A STORY BRIEF FOR YOUR SOCIAL MEDIA WORKER

• Brainstorm the Who what where when why of the story. • Audience? • Which platforms? • How would the story be different on each platform? • What action would you want to encourage?

CONTENT FRAMEWORK

• Conceptualise your content • Plan and set timelines • Create a workflow • Review content • Publishing and promotion • Organise it internally • Analyse the results

ACTIVITY: DISCUSSION ABOUT SOME GOOD STORY TELLING EXAMPLES. DESCRIBE THE DEMOGRAPHIC OF THE

PEOPLE IN THE ROOM AND HOW YOU WOULD PITCH A STORY TO THEM

NETGRRL HELP FILE - Page 4

Need more help? Contact Jane Clark - [email protected] - 0417864935

Activity if people in room want to do this with support Set up a Twitter account or Instagram account and look at how to used them.

NETGRRL HELP FILE - Page 5

Need more help? Contact Jane Clark - [email protected] - 0417864935

Activity or homework - Consume Social Media to Learn Skills Being a savvy user of Social Media makes you better able to guide your media staff and achieve better outcomes for your clients and organisation.

Twitter: • hashtag your favourite TV show to find out what others are saying, • hashtag others at a conference to set up coffee dates and learn more • participate in a bit of newsjacking • Share content which interests you • have a go at trendjacking - eg # winners of footy grandfinal in a Tweet and watch the

number of likes you get • Have a go at visual storytelling - eg pics of buying groceries, chopping, cooking, eating, happy

family scene... (or chaos/food-fight, whichever ensues) • Send someone a DM (Direct Message) • RT (retweet) something

Facebook

• Excite your friends with a facebook live video from a live event • Create a facebook group just to see how it all works • Create a facebook Page for a business or public figure

Instagram

• Instagram is all about art and design • look through other organisations you know and read the bios • Look at the feed grid and think about how your organisation can create a captivating one • Download boomerang and create a video • Try a geotag and see what's happening at a selected location eg #dublinbars

youTube

• search for solutions to a problem eg how to fix the laundry tap • subscribe to a youTube channel • share a YouTube video via one of your social media accounts

NETGRRL HELP FILE - Page 6

Need more help? Contact Jane Clark - [email protected] - 0417864935

Resources – About Social Media Example of a basic Social Media policy https://www.digital-marketing-course.com.au/page/net-101-social-media-policy--2 Good resource for thinking about social media & indigenous culture https://www.creativespirits.info/aboriginalculture/politics/aboriginal-use-of-social-media

Developed with deadly Indigenous writers and voice actors, all Australians can enjoy these short, fun animations and learn about how we want to behave together online. https://www.esafety.gov.au/education-resources/classroom-resources/be-deadly-online

Social Media Policy for Employees (Canadian site) – use this for first discussions/workshop https://blog.hootsuite.com/social-media-policy-for-employees/

Software Adobe Spark (free video editing tool for web and mobile) https://spark.adobe.com/home/

Canva (free and paid versions – create and edit images – templates for social media posts) https://www.canva.com/

Buffer (Schedule your posts for Twitter/Instagram/Facebook/Linkedin/Google+/Pinterest and they upload automatically) https://buffer.com

How to monitor when your brand (or your name) is mentioned online Google Alerts https://support.google.com/websearch/answer/4815696?hl=en Talkwalker Alerts https://www.talkwalker.com/alerts

Demographics – who uses what platform? Vivid Social is a digital marketing agency that provides monthly reports about Australian Social Media use. They also provide a short editorial about the trends and data. You can subscribe to their monthly report or view it at https://www.socialmedianews.com.au

August 2018 stats: https://www.socialmedianews.com.au/social-media-statistics-australia-august-2018/

NETGRRL HELP FILE - Page 7

Need more help? Contact Jane Clark - [email protected] - 0417864935

Social Media Statistics Australia – July 2018

1. Facebook – 15,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs) 3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data) 4. Snapchat – 6,300,000 Monthly Active Australian Users (Snapchat data) 5. WhatsApp – 6,000,000 Active Australian Users 6. WordPress.com – 5,700,000 7. Twitter – 4,700,000 Monthly Active Australian Users approx 8. LinkedIn – 4,500,000 Monthly Active Australian Users approx 9. Tumblr – 3,700,000 10. Tinder – 3,000,000 Australian users (my estimation) 11. WeChat - 2,900,000 Monthly Active Australian Users approx – (my estimation) 12. TripAdvisor – 2,800,000 13. Yelp – 1,500,000 14. Blogspot- 1,200,000 15. Flickr – 450,000 16. Pinterest – 280,000 17. Reddit – 100,000 18. MySpace – 70,000 19. RenRen – 70,000 Monthly Active Australian Users approx – (my estimation) 20. Google Plus – 55,000 Monthly active Australian users approx – (my estimation) 21. StumbleUpon – 39,000 22. Weibo – 30,000 Monthly Active Australian Users approx – (my estimation) 23. Foursquare/Swarm – 10,000 24. Digg – 10,000 25. Periscope – 9,000 26. Delicious – 7,000

Stats Source: Vivid Social – Social Media Agency.

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

Facebook Demographics in Australia

Age Bracket Number of Users*

13 – 17 940,000 18 – 25 3,500,000 25 – 39 6,100,000 40 – 55 4,100,000 55 – 64 1,600,000 65+ 1,200,000

*approx numbers of total users, not all necessarily active over the last month

NETGRRL HELP FILE - Page 8

Need more help? Contact Jane Clark - [email protected] - 0417864935

Penetration of the Australian Population

Approximately:

• 6 in 10 Australians use Facebook • 1 in 2 Australians use Facebook on a daily basis • 1 in 2 Australians use YouTube • 1 in 3 Australians use Instagram • 1 in 4 Australians use Snapchat

Be accurate and on-brand

NETGRRL HELP FILE - Page 9

Need more help? Contact Jane Clark - [email protected] - 0417864935

Social Media Glossary Average Response Time How long it takes a brand or individual to reply to a customer’s message - either positive or negative. You should be listening, helping, offering advice, and saying thanks.

Conversion A positive action taken on a website by a visitor from social media, demonstrating that they’re converting into a customer. Sales aren’t the only type of conversion; it could be a newsletter sign up, a downloaded report, or a form filled in.

Employee Advocacy Employees using their own social presence to increase the reach of the company and its content.

Engagement Users interacting with a brand by liking, commenting, sharing posts, images, etc.

Google Analytics A free service from Google that monitors your website traffic. Check out our Google Analytics Integration, to see how we made GA even better.

Handle Your @username on Twitter, e.g. @Talkwalker.

Hootsuite A dashboard that helps you manage all of your social media marketing accounts, from a single place.

Influencer A social media user who has the potential to reach a relevant audience - large or small - and create awareness about a trend, topic, brand, or product.

Newsjacking The practice of benefiting from the huge popularity of a current news story to amplify your sales and marketing success.

Periscope A social video app that allows users to broadcast live video from wherever they are.

Reach

• Post reach - how many unique users who saw your post • Page reach - how many users saw any content you posted • Organic reach - how many users saw your content, of their own accord • Paid reach - how many users saw your promoted piece

SEO Search engine optimization is how to improve the volume or quality of unpaid traffic to your

NETGRRL HELP FILE - Page 10

Need more help? Contact Jane Clark - [email protected] - 0417864935

website from search engines. This increases the chances of your website appearing near the top of search engine results pages (SERPs).

Share This is what your goal is when you’re using social media - to spread your message, products, brand awareness, thoughts, and company voice with users.

Social Media Analytics | SMA Scraping online conversations to find actionable insights that will give a clear picture of brand awareness, your online reputation, successes and failure of your online marketing strategies. You’ll find new opportunities and insights that can remain hidden in the noisy ad boisterous world of social media. Our Guide to Social Media Analytics, explains SMA in more details and how to find the best tool for the job.

Social Media Listening | SML Finding and tracking online conversations, around keywords, phrases, events, about your brand, your business, your industry, your product, and your competitors. By listening to these conversations you’ll find patterns and trends that will warn of a crisis, feed your product development, improve customer service, and help you understand your audience. Our Social Listening Guide explains how it should be done.

Tag Tagging is a social media functionality, most often used on Facebook and Instagram. It lets users link back to the profile of the person shown in the photo or targeted by the update.

Thread Beginning with an original post, the conversation and comments that follow.

Traffic Visitors to your website.

Trending Topic The most talked about topics and hashtags on social media.

Trendjacking When you leap onto a big social trend, exploiting the buzz to get users to engage with your brand.

TweetDeck A Twitter tool that manages your Twitter presence, by integrating with the Twitter API to allow users to both send, receive, and schedule tweets.

User-Generated Content | UGC Content that is shared by people online. Marketers should track, collect, and use UGC - it's excellent free marketing.

NETGRRL HELP FILE - Page 11

Need more help? Contact Jane Clark - [email protected] - 0417864935

Viral When a piece of content achieves noteworthy awareness and goes bats**t crazy all over the Internet.

Visual Storytelling This post talks about various companies and how they made their brands Instagrammable. A simple definition is that it's about feeding people’s passion for sharing cool images on social media. Brands that recognize this, are doing awesome things, take a look.

Web Analytics Measurement, analysis, and reporting of Internet data - vital for understanding traffic to your website.

Webinar Online seminar or presentation, hosted by an individual or a company. In marketing, webinars are used educate audiences about a particular topic. Using the webinar’s hashtag, discussion is encouraged on social media.

YOLO You Only Live Once

NETGRRL HELP FILE - Page 12

Need more help? Contact Jane Clark - [email protected] - 0417864935

Facebook

Connects people with friends, family, colleagues, businesses from all around the world, enabling them to post, share, engage with a variety of content such as photos and status updates.

Facebook stat - 2 billion monthly active users

Events Create an event, party, meetup - reach out to your audience, sell tickets, and measure performance.

Facebook Ad Create an ad that’s displayed on the right-hand side of facebook.

Facebook sponsored ad

Facebook Insights

Analytics hub for tracking user interactions on your Facebook Fan Page. Insights include likes, comments, shares, traffic source, age, language and gender of your audience. You can count your views and clicks, determine time of day that your fans are engaging.

But, sometimes you need more... Our Facebook Insights integration digs deeper, allows comparison with competitors, with other social channels, and measurement of website traffic, and bounce rate.

NETGRRL HELP FILE - Page 13

Need more help? Contact Jane Clark - [email protected] - 0417864935

Facebook Live Share live video with your followers.

Facebook Messenger Instant messaging to chat with friends, on mobile and website.

Fan A user liking a business page and subscribing to the content feed.

Follower Similar to a fan relationship or a Twitter follow, it allows followers to see posts without having the relationship approved.

Friend Connection between two personal profiles.

Group A place for group chat for people who share a common interest - groups are private or public.

Like People click Like to show… seriously, have a guess!

News Feed Updates influenced by your friends, groups, subscribed pages, and activity.

Promoted/Boosted Post Pay to boost a post and get more eyeballs.

Reactions An extension of the Like button for expressing emotions: Like Love Haha Wow Sad Angry

Like Love Haha Wow Sad Angry

Suggested Pages Pages you may be interested in, based on previous pageviews, check-ins, likes, and friends.

Tabs Links to Home, About, Posts, Events, Videos, Photos, etc., found under your profile photo.

NETGRRL HELP FILE - Page 14

Need more help? Contact Jane Clark - [email protected] - 0417864935

Facebook tabs

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Instagram

Feeding our passion for sharing images, Instagram is hot, and getting hotter. Post photos and videos, apply filters to images, add locations through geotags, use hashtags, and share on other social networks. It’s an app that works on mobile and desktop. It's a social channel that's a charm for industries that have visually pleasing products such as cosmetics, cars, fashion, and food. We recently published a report on the auto brands on social media that explores how the industry is using Instagram to create spectacular virtual showrooms.

Instagram stat - 700M+ monthly active users

Bio Area for a short description about you or your brand.

Caption Contextualize your posts by adding a caption, along with a relevant hashtag.

Comments The clue’s in the word.

Feed/Gallery/Album Collection of images posted to your profile.

NETGRRL HELP FILE - Page 16

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Yeti love!

Filters Photo editing for Instagram. There are 20 filters, including exposure, color balance, contrast, and different frames. There is also a manual editing feature.

Follower A user who follows your account and sees all your published photos.

Following Activity Feed A feed of images that people you’re following have liked or commented on. Only shows five minutes of information.

NETGRRL HELP FILE - Page 17

Need more help? Contact Jane Clark - [email protected] - 0417864935

Geotags The location attached to an image, which corresponds to a longitude and latitude on a map. This means your image can be viewed alongside other photos geotagged for this location.

Hashtags # used by Instagram and Twitter, a hashtag allows users to connect with others and find images based on a common word. Using a hashtag means others will find it.

Like I'm not telling you again.

News Feed Via the Home button on the app, this feed shows images from those you follow.

Personal Activity Feed Shows you when a user likes or comments on one of your images, when your username is mentioned, when your image is posted to the popular page, and when you’re tagged in a photo.

Post Image uploaded to Instagram, can include a caption, geotag, users’ tags, and a Yeti.

NETGRRL HELP FILE - Page 18

Need more help? Contact Jane Clark - [email protected] - 0417864935

LinkedIn

A social networking site with individual users and organizations. Individuals can network, build up connections, follow companies, and job hunt. You can share news, blog posts, opinion pieces, and job ads. There are specialized groups to join too.

LinkedIn stat - 500M+ members

Company Profile Bio that includes connections at the company, new hires, promotions, jobs, related companies, and company statistics.

Connections People you invite or people who have invited you.

NETGRRL HELP FILE - Page 19

Need more help? Contact Jane Clark - [email protected] - 0417864935

Endorsements Signposts to other users showing your expertise. It’s very quick and easy to endorse, so they don’t have the value of a recommendation.

Groups Public or private, created by an individual or a company. They allows users to gather and discuss a specific subject.

Network Your connections, including the connections of your connections.

Recommendation A way to recommend a friend/colleague based on their professional experience, to anyone who views their profile.

Request Sent by one user to another, describing a possible project or opportunity.

NETGRRL HELP FILE - Page 20

Need more help? Contact Jane Clark - [email protected] - 0417864935

Twitter

Twitter – real-time social network and online news channel allowing users to share content with their followers - 140 characters, to be precise. Users can favorite and retweet the posts of other users, as well as engage in conversations using @mentions, replies, and hashtags for categorizing their content.

Twitter stat - 330 million monthly users

# Hashtags are used in front of words or short phrases to provide context, for example when we attend events, we use #YetiOnTheRoad. Using hashtags to categorize information, makes it easier for users to find.

@Mention When you’re looking to tag someone or a brand in a tweet. Include @username - @Talkwalker - and they’ll receive a notification. It’s used to initiate conversations with other users, or attribute content. Note that if you start a tweet with @username, only your mutual followers will see the tweet. To make it visible to others, use a period before - .@username.

DM A direct message is so you can talk privately to another Twitter user.

Feed A list of tweets that constantly updates, when new tweets that fit a specified criteria are tweeted.

Follower Someone who follows you on Twitter and sees all your tweets in their home feed.

Home Feed Updates every time someone you follow posts a tweet.

Like Used to be a star, now represented by a heart symbol.

MT Modified Tweet - when a user is trying to retweet but the tweet's too long and they have to alter the original tweet.

Pinned Tweet You can pin a tweet to the top of your home page, to gain more coverage.

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Pinned tweet of recently published Automotive Industry Report

Reply Is responding to a tweet someone has tagged you in with a @mention. A reply is visible to anyone and everyone - even if they don’t follow you.

RT Meaning retweet, RT is used in tweets to indicate a user found content useful enough to share. It can also be used by tweeters to encourage others to share their tweets. Via is a term that sometimes replaces RT, letting uses know where the original content came from.

Tweeps Twitter + people = Tweeple.

Tweet Everything you post on Twitter is a tweet. That’s 140 characters - plus image or GIF - that are public and searchable by anyone on Twitter, even if they don’t follow you.

Tweet about Twitter stats

Twitterati A-list Twitter users with hundreds and thousands of followers - @elonmusk would be an example of an influential users, famous for stuff other than being popular on Twitter.

Twitterverse Also Twittersphere. It’s where all the Tweeps hangout.

820 x 310

180 x 180

Shared Images: 1200 x 630

Image Guidelines

- Recommended upload size of 1,200 x 630 pixels.- Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).- Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).

Shared Link: 1200 x 627

Image Guidelines

- Recommended upload size of 1200 x 627- Square Photo: Minimum 154 x 154px in feed.- Square Photo: Minimum 116 x 116 on page.- Rectangular Photo: Minimum 470 x 246 pixels in feed.- Rectangular Photo: Minimum 484 x 252 on page.

Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Highlighted Image:

1200 x 717 px

Image Guidelines

- Will appear on your page at 843 x 504 pixels.- Choose a higher resolution at that scale for better quality..

Profile Image: 180 x 180 px

Image Guidelines

- Must be at least 180 x 180 pixels.- Photo will appear on page as 160 x 160 pixels.- Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

This will be the photo representing you or your brand on Facebook. This square photo will appear on your timeline layered over your cover photo.

It will also appear when you post to other walls, comment on posts or when you’re searched with Facebook’s Open Graph.

Cover Photo: 820 x 310 px

Image Guidelines

- Appear on page at 820 x 310 pixels - Anything less will be stretched.- Minimum size of 399 x 150 pixels.- Smartphones display as 640 x 360- For best results, upload an RGB JPG file less than 100 KB.- Images with a logo or text may be best as a PNG file.

1200 x 630

1200 x 627

1200 x 717

Channel Cover Photo:2560 x 1440

Image Guidelines

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo optimized for each one.

Display Sizes:

Tablet display: 1,855 x 423Mobile display: 1,546 x 423TV display: 2,560 x 1,440Desktop: 2,560 x 423 (1,546 x 423 pixels are always visible);Flexible Area (may be visible): 507 pixels to the left and 507 pixels to the right of the safe area.

Channel Profile: 800 x 800

Image Guidelines

Recommended 800 x 800 pixels.Displays as 98 x 98 pixels.Image types: JPG, GIF, BMP or PNG.

2560 x 1440

Video Uploads: 1280 x 720

Video Guidelines

- Videos must maintain a 16:9 aspect ratio.- In order to qualify as full HD, your dimensions must be at least 1280 x 720 pixels. 1280 x 720

Profile Image: 110 x 110

Image Guidelines

- Appear on your home page at 110 x 110 pixels.- Square photo – make sure to maintain an aspect ratio of 1:1.

161 x 161

Photo Thumbnails: 161 x 161

Image Guidelines

- The thumbnails will appear on the page at 161 x 161 pixels.- Square photo – Make sure to maintain an aspect ratio of 1:1 ratio.

110 x 110

1080 x 566

1080 x 1350

Photo Size: 1080 x 1080

Image Guidelines

- The size of Instagram images has been increased to 1080 x 1080 pixels.

- Instagram still scales these photos down to 612 x 612 pixels.

- Appear in feed at 510 x 510 pixels.

Landscape: 1080 x 566

Image Guidelines

Instagram landscape dimensions recommended: 1080px x 566px.

It is also possible to use a smaller size such as 600px x 400px.

Portrait: 1080 x 1350

Image Guidelines

Instagram portrait size recommend-ed: 1080px x 1350px.

However, Instagram will show it as a 600px x 749px image.

Video to Stories 750px x 1334px

Video Guidelines

On Instagram, you can upload a video to your timeline or share it to Instagram stories.

The correct size to use will be determined by where you publish it

The maximum duration of the video should be 10 seconds.

750px x 1334px 1080 x 1080

Profile Photo: 400 x 400

Image Guidelines

- Square Image – recommended 400 x 400 pixels.- Maximum file size 100 KB.- JPG, GIF, or PNG.

Header Photo: 1500 x 500

Image Guidelines

- Recommended 1500 x 500 px - Maximum file size of 10 MB. JPG, GIF, or PNG.

In-Stream Photo: 440 x 220

Image Guidelines

- Min to appear expanded 440 x 220 pixels.- Max to appear expanded 1024 x 512 pixels.- Appears in stream collapsed at 506 x 253 pixels.- Max file size of 5 MB for photos, and 3MB for animated GIFs.

440 X 220

1500 X 500

400 X 400DISPLAYS AT

200 X 200