social media & museum collections

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Social Media & Museum Collections Best Practices and Emerging Trends

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Page 1: Social Media & Museum Collections

Social Media &Museum CollectionsBest Practices and Emerging Trends

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Why Social Media Matters

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● Audiences are there

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● Audiences are there

● Social messages are worth 13x standard marketing messages

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● Audiences are there

● Social messages are worth 13x standard marketing messages

● Museum visits are social activities

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Best Practices

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Prioritize1. Website

2. Email Newsletters

3. Social Media Platforms (in order of popularity and relevance)

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FacebookPost once per day or less.

Quality over quantity.

Don’t automatically cross-post.

Create events selectively.

Be visual.

Be responsive.

Videos are favored.

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PinterestStart with 10 or boards or fewer.

Space out pins to your boards.

Link pins to your website.

Include a short description.

Use searchable terms.

Post timeless content.

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InstagramShare at least once per week.

Add hashtags and captions.

Use @mentions to engage users.

Follow, like, and tag others.

Use location tagging.

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TwitterInclude a photo.

Don’t only post your own content.

Retweet and reply to others.

Limit hashtags to one or two.

Tweet up to six times per day, spaced out.

Include a link.

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Tracking

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Followers

Subscribers, followers, likes

Won’t necessarily see every message.

Quality over quantity.

Reach

Number of people who have seen your content.

Typically 5–10% of followers are reached.

Can exceed follower count when content has high engagement.

Engagement

Likes, comments, and shares.

Number of people interacting/endorsing the posts.

Most important metric.

Use to help guide content.

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Tools

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Scheduling

Buffer

Listening

Respondly

TweetDeck

Google Alerts

Google Analytics

Content Curation

BuzzSumo

Flipboard

Feedly

Digg

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Examples

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#LetMeLibrarianThatForYouNew York Public Library

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VanGo YourselfCulture24

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1840s GIF PartyTate Modern

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#PlayArtfullySFMoMA

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#MobilePhotoNowColumbus Museum of Art

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https://vimeo.com/122773527

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