social media & museum collections
TRANSCRIPT
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Social Media &Museum CollectionsBest Practices and Emerging Trends
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Why Social Media Matters
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● Audiences are there
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● Audiences are there
● Social messages are worth 13x standard marketing messages
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● Audiences are there
● Social messages are worth 13x standard marketing messages
● Museum visits are social activities
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Best Practices
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Prioritize1. Website
2. Email Newsletters
3. Social Media Platforms (in order of popularity and relevance)
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FacebookPost once per day or less.
Quality over quantity.
Don’t automatically cross-post.
Create events selectively.
Be visual.
Be responsive.
Videos are favored.
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PinterestStart with 10 or boards or fewer.
Space out pins to your boards.
Link pins to your website.
Include a short description.
Use searchable terms.
Post timeless content.
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InstagramShare at least once per week.
Add hashtags and captions.
Use @mentions to engage users.
Follow, like, and tag others.
Use location tagging.
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TwitterInclude a photo.
Don’t only post your own content.
Retweet and reply to others.
Limit hashtags to one or two.
Tweet up to six times per day, spaced out.
Include a link.
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Tracking
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Followers
Subscribers, followers, likes
Won’t necessarily see every message.
Quality over quantity.
Reach
Number of people who have seen your content.
Typically 5–10% of followers are reached.
Can exceed follower count when content has high engagement.
Engagement
Likes, comments, and shares.
Number of people interacting/endorsing the posts.
Most important metric.
Use to help guide content.
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Tools
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Scheduling
Buffer
Listening
Respondly
TweetDeck
Google Alerts
Google Analytics
Content Curation
BuzzSumo
Feedly
Digg
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Examples
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#LetMeLibrarianThatForYouNew York Public Library
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VanGo YourselfCulture24
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1840s GIF PartyTate Modern
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#PlayArtfullySFMoMA
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#MobilePhotoNowColumbus Museum of Art
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https://vimeo.com/122773527
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