social media muebleria standard
TRANSCRIPT
BY
SOCIAL MEDIA
By: Galia Sandler
Agenda
• Objec5ves • Defining Social Media • Sta5s5cs and Benefits of Social Media • Current Online Presence of Muebleria Standard • Social Media Tools : Defined and Applica5on • Integra5on of Social Media PlaDorms • Maximiza5on of Social Media – Key Success Factors • Tracking Online Presence and Success • Other Marke5ng Ini5a5ves • Ac5on Plan • Summary & Ques5ons
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Objec5ve
To grow the Muebleria Standard & Natuzzi brand in the Mexican market with a low cost budget via Social Media PlaDorms and online communi5es
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
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SOCIAL MEDIA?
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WHY
SOCIAL MEDIA?
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http://brandinfiltration.com
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http://brandinfiltration.com
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3 RULES
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• User Generated Content
• Social media is not about technology – it is about what people can do with technology
Defining Social Media Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
• Social media allows people to build and gather in virtual communi.es, and forge rela.onships
• Creates Buzz
Defining Social Media Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Stranger
Connect
Converse
Friend
Customer
Apostles
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social
Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Summary Ques5ons
Social Media Sta5s5cs
• Only 21 retailers own the top 1500 Facebook pages
• 91% of mobile phone users go online to socialize compared to only 79% of tradi5onal desktop users
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
• www.hoDrog.com.mx
• www.indeed.com.mx
Current Online Presence
• www.jobrapido.com.mx
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social
Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Summary Ques5ons
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social
Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Summary Ques5ons
Blogs
• One of the most important social media tools
• Your voice and home base
• Thought Leader • Customer Engagement
• Increase Search Engine Op5miza5on (SEO) by having Key Words
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Facebook • Largest social network on the web as of February 2010
• Fastest growing group – the Baby Boomers
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Facebook Facebook en México
• Numero de usuarios en: 10.406.260 • Numero de usuarios varones de Mexico: 4.913.140
• Numero de usuarios mujeres de Mexico: 5 066 500 • Las edades entre 18 y 24 años son las que
predominan en Facebook con un 30%
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Facebook Key Success Factors Status updates Engaging Interac5on Custom Tabs
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Custom Tabs Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Custom Tabs Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Custom Tabs Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Custom Tabs Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Custom Tabs Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Twiher
Twiher
• Microblogging service • 140 characters “status” updates • An endless stream of succinct informa5on
• Younger demographic than Facebook
• Micro announcement to excite and lead followers to a larger ar5cle
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Twiher
• TwiDer : Your Online Status Message. • Tweet : A Short Update of what you are doing for
about 140 characters. • Followers : People who are subscribed of your
updates or fondly known as Tweets. • Following : People you are interested for following by
subscribing to their updates or tweets. • Re-‐Tweet (RT) : You can Relay a tweet or update by a
Twiherer or Tweeter to everyone who are following you.
• Hash (#) : When you want to tell something specific about some issue or subject, you can prefix your subject with #.
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Twiher Sta5s5cs Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Twiher Key Success Factors • Customize Twiher Profile
• Social Media Press Releases
• TwitPics
• ReTweet
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Twiher Key Success Factors Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Linking Facebook & Twiher
• Possible to link Facebook and Twiher updates together, it is strongly recommended against
• What you say to your audience on Twiher should be different to what you say to your audience on Facebook
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
YouTube
YouTube
• World’s most popular online video community, based around engagement
• Millions of people daily discovering, watching and sharing originally created videos
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
YouTube
• Secure a YouTube channel • Video submissions
• Video tours • Flip Video cameras in stores
• Cross plaDorm use
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Key Success Factors of YouTube
• YouTube is a plaDorm built en5rely around the concept of engagement; its community is built around connec5ons related to the website’s content.
• Ac5ve Par5cipa5on – Comment, like, share
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Wikipedia
• Wikipedia is an online “dic5onary” • Muebleria Standard’s Wikipedia page will displays the corpora5on as a person
• Google Search Ranking
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Other Social Media PlaDorms Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
foursquare
• Check in from anywhere in the world
• Rewards for frequent visits – Badges & Mayors
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Skype
• We are using it right now • Immense cost savings
• Great way to communicate with customers
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Integra5ng Social Media
Integra5on across plaDorms
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Integra5ng Social Media Email signatures
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Maximizing Social Media
LISTEN
ENGAGE • RELEVANT • TIMELY
• LINKABLE MEASURE
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Listen Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Engage Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Timely/Relevance Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Linkable Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Measure Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Ac5on Plan Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Ac5on Plan
1. Update Website so it can be referenced
2. Build Muebleria Standard’s Online Profile:
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Ac5on Plan
3. Set up a Calendar for updated content 4. Strategically grow online community
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Ac5on Plan
6. Measure constantly
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
Social Media Summary • Social Media allows you to:
• Listen • Engage • Measure
• Communicate with your customer by fostering a community and releasing informa5on that is
– Timely
– Relevant – Shareable
Objec5ves
Defining Social Media
Sta5s5cs and Benefits of Social Media
Current Online Presence
Social Media Tools : Defined and Applica5on
Integra5on of Social Media PlaDorms
Key Success Factors
Tracking Online Presence & Success
Other Marke5ng Ini5a5ves
Ac5on Plan
Growth & Future Opportunities
Summary Ques5ons
GRACIAS PREGUNTAS?