Social media Tomorrow is web based Application or mobile application?

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What differentiates both?• Web based application refers to any program is

accessed through http, it works inside a web

browser. Web-based applications are also known

as Web apps.

• A mobile application, most commonly referred to

as an app, is a type of application software

designed to run on a mobile device, such as a

smartphone or tablet computer. Apps are

generally small, individual software units with

limited function.

Social media in web and mobileSocial media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.

Some of the popular media applicationsFacebookTwitterTumblrLinkedInSnapchatPinterestInstagramVibeWhatsappMeetupGoogle+And so many the list is going on and on

Points over the years supports M-application

• The time spent per user with digital media on mobile in daily in

2015 – 2.8 hours

• The total number of iOS app downloads in 2015 – 25 billions

• The total number of Android app downloads in 2015 – 50 billions

• The app category people spend time the most – Social Networking

(29% of users)

• The Mobile app Millennials use the most – Facebook (21% of users)

• The age group that spends the most time on apps monthly – 18-24

(90.6 hrs on smartphone apps, 34.7 hrs. on tablet apps)

• The Top number of apps people use the most – 3 (78% of

smartphone app users, 77% of tablet app users)

Some of positive points• App are easy and fast to use.

• More targeted and personalized advertisements.

• Sometimes one to one marketing.

• Powerful way to build association with customers.

• Greater amount of personal information getting

shared.

• Helps company to find about the likes and dislikes of

individuals.

• provide in-app feedback or intelligent ratings prompts

in order to solve your problems is also frequently

used by customers.

How mobile user got attracted to Mobile APP• Customers head to app store to find the Mobile App

help in searching for the results.

• 40% of smartphone users browse for apps in app store.

• One in four app users discovers an app through search.

• Since, it simplifies the job easier ( 2 out of 3 stick to APP only search)

• Keywords, Description and description can be enriched App Store optimization ( APO)

• 90% of the app gets unnoticed after 6 months.

• Engagement mechanisms is app to regee5rate the customers and remind them of their app presence.

• benefits for your customers (discounts, rewards, content packs, etc.) available only through the mobile app

• Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015

Categories and time spent in Mobile Application over the years

Make money through mobile Application

• Commission based –ebay, Airbnb

• Services provided

• Freemium –LinkedIn,

• Pay per item fee Flicker

• Selling virtual goods –Facebook, Zynga

• Periodic usage/ subscription fees –wall street journals

• Ecommerce –Amazon, Flipkart

• Affiliate commission- Pinterest,

• Advertisements –Google AdSense through CTR

• Deal sites – Groupon, snapdeal

Social media by mobile Application in business

• Usually Facebook dominates the social media marketing campaign. Because of it large customer base.

• LinkedIn mostly focussed business and professional people, industry mostly focussed on marketing through this app.

• The listed social media app helps is reducing the cost involved in advertisement.

• Mostly the reach and th engagement are targeted.