social media metrics that matter april 2012 final

© 2012 Regalix Inc. Confidential, All Rights Reserved

Social Media Metrics that Matter

Priscilla Selwine | Sr Business Manager | April 18 2012


About Priscilla

Marketing and advertising professional with over 8 years of

experience

Manages both B2B and B2C clients in helping them leverage

the Internet to achieve their marketing goals and objectives.

Masters in Business Administration (Marketing) and a

Graduation in Mass Media with a specialization in

Advertising.


Social Media is here to stay…..

Social media has grown rapidly – today nearly 4 in 5 active Internet users visit social networks and blogs

48% of users responded to a retailers offer posted on Facebook or twitter

- Source : Neilson Online

Social networking services will replace email as the main communication platform by 2014 (Source: Gartner)


6 Parameters to consider for your social media program

1. Listen to your customers

2. Determine your audience

3. Define your social media

objective

4. Decide the right channel

for you to participate in

5. Define your content

strategy

6. Define your metrics for

measuring


Finding meaning in your metrics


Most Common mistakes with Metrics

NO


What’s wrong with those metrics???

Miss measuring the value to

your business

Miss measuring the contribution

to the Social media Objective

Miss measuring what's Critical

to your Business

Miss getting the holistic

perspective


What Metrics is right for you?

Social

Media

Metrics

Financial

Branding

Risk Mgmt

Digital


DIGITAL Dimension

Search Engine Traffic

Social Content Consumption

Influence and Influencers

Network Size and ReachMmeasure


Some metrics to look at

Platform Objective Metric Alternate Metric

Facebook Customer Engagement Av. #Comments/Post Av. # Shares/Week

Twitter General Awareness Av. New Followers/Post Av. #RTs/Post

LinkedIn Thought Leadership # Best Answers # InRecommendations

YouTube Sales/Lead Generation # Leads or Sales/View Likes/Views

Google+ Customer Service # Hangouts/Week NetPromoter Score

Pinterest General Awareness # Likes/Pin # Repins

SlideShare Sales/Lead Generation # Leads or Sales/View # Downloads

iTunes Thought Leadership # Downloads/Month Ratings

Quora Thought Leadership # Best Answers Referring Traffic

Blog General Awareness # Unique Visitors/Month Comments/P


FINANCIAL Dimension

Responses on socially enabled

platforms

Share of Wallet

Impact on Return RatesMmeasure


WalmartlabsKosmix was a social media startup in the Bay Area. It was bought in 2011 by Walmart and converted into @WalmartLabs, a research and development lab that analyzes social and mobile data for e-commerce.

Track interests of people living around a Walmart

Communicate to customers on their SN of choice

Using social media to bridge the gap between online

and offline.


BRAND Dimension

Brand perception

Brand Association

Brand Reach

Brand HealthMmeasure


Brand Perception map


RISK MANAGEMENT Dimension

measure


Method to the metric madness

Who are the stakeholders

What dimensions would they require

Which metrics fit into these dimensions

What is the rate of change for the time period

under consideration

Which tools will help tracking


Framework for tracking social media


Parting Notes

Measure what matters

Move away from the ‘activity syndrome’

Ensure synergy with other marketing channels

Use both Quantitative and Qualitative data

Build your own custom framework


Cisco Social Media Framework


QUESTIONS

© 2012 Regalix Inc. Confidential, All Rights Reserved 21

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Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team

Fortune 500 and Venture Backed Customers (B2B and B2C)

Global Operations: HQ in Silicon Valley, 4 Offices

Industry Recognition

visit: www.regalix.com

If you have any questions about this webinar please feel free to get in touch with the speaker Priscilla Selwine, [email protected]

For a free evaluation of your website / ecommerce portal, please get in touch with Ritu Josan, [email protected]

http://www.regalix.com/

mailto:[email protected]

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social media metrics that matter april 2012 final

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