SOCIAL MEDIA

Social media has made a huge impact on the way users interaction with brands. With 75% of the

population spending an average time of 2h17m on social media, it is no wonder the big brands are

investing big bucks on this tool.

With so many social media users to engage with, you may find you don’t need to attract all of them.

You’ll discover that it may be better Return On Investment if you target your audience.

Growing your social media audience starts with analysing your current audience. Do you want to

attract users similar to those who follow you now or would you rather expand your reach within new

users?

Identify your social media audience will determine;

What The type of content and activity get your audience engaged. When using Twitter for example, use

keywords to appear to a wider audience share. On Facebook, using Post Insight Reports to determine

if Photos, Texts, Videos or Links best suit your audience

Where Determine where your audience comes from? Where do they spend their time online to target your

marketing advertising in these areas? When you have captured them, where do you want to take your

audience; Social Media or your website?

When User post analysis reports to know when your potential audience in the most active online will allow

you to schedule your content to take advantage of the situation.

Who Who make up your current audience? What are their traits? Are they likely to share your content? To

do this, look at your current audience analysis and what they post. Once you know the characteristics

of your audience, use this knowledge to appeal them to the benefits of your business.

You should also look at your competitor’s audience. Analysis their content, behaviour and metrics. Pay

close attention to their audience engagement, responsiveness, frequency of posting, types of content

and percentage of feedback.

Suggestions 1. Use search optimization techniques in your social profile; make sure your social media page

is branded as your website. Optimist by using industry keywords to grow search results

2. Use cross channel marketing run campaigns to offer opportunities to grow the same

audience in various social media tools

3. Promote your social channels everywhere. Includes on social profiles, tv ads, website,

business cards, presentation and other content.