social media marketing success for small business
DESCRIPTION
While social media is a great way to get out there and connect with your target audience, it takes a ton of work, flexibility and consistency in order to be effective. Learn how to successfully market your small business using social media.TRANSCRIPT
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Another Apex Minute“Social Media Marketing
Success for Small Business”
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IntroductionWhile social media is a great way to get out there and connect with your target audience, it takes a ton of work, flexibility and consistency in order to be effective.
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Overview
1. Why social media?
2. Who are the major players?
3. Which one should I choose?
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Why Social Media?
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Why Social Media?
•Company Branding
•Boost website traffic
•Customer interaction
• Low cost marketing
• Search Engine Optimization
•A vital part of inbound marketing
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Key Social Players
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Platforms
•Google+
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• Largest social media platform
• Over 1 billion monthly active users
• Over 750 million mobile users
• 85% of company fans recommend that company to other users
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• Over 288 million active monthly users
• 55-64 year olds are the fastest growing demographic
• Its microblogging platform allows up to 140 characters
• 36% of marketers have found customers on Twitter
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Google+
• 2nd largest social media platform
• Over 350 million active users
• 31% of U.S. web users have a Google+ account
• Posts are indexed and help with company SEO, search and integration
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• The largest professional networking site for professionals
• Over 200 million active users
• Used by many companies for recruiting and HR purposes
• Great for researching prospects
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Which One Should I Choose?
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Which One Should I Choose?
• Use the platforms that appeal to your buyer persona
• Only use as many platforms as you can manage
• Stick to platforms that will help deliver your company’s mission
• Choose platforms that you enjoy
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Have additional questions?
Call us today at 866-874-3647
Or visit us online at www.apexassisting.com
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