social media marketing strategy - dow kokam
DESCRIPTION
TRANSCRIPT
![Page 1: Social Media Marketing Strategy - Dow Kokam](https://reader034.vdocuments.us/reader034/viewer/2022051513/546b33beaf795995648b492c/html5/thumbnails/1.jpg)
Who is Dow Kokam?
• Formed in 2009
• Owned by the Dow Chemical Company, TK Advanced Battery LLC and Groupe Industriel Marcel Dassault
• Provide "economically viable" battery solutions for:
• Transportation, defense, industrial and medical industries
![Page 2: Social Media Marketing Strategy - Dow Kokam](https://reader034.vdocuments.us/reader034/viewer/2022051513/546b33beaf795995648b492c/html5/thumbnails/2.jpg)
Challenges & Goals
• Challenges - Dow Kokam, as battery provider must balance:
• Battery power, Lifetime, Safety, Energy, Cost
• Goals - To be the top-of-mind lithium ion battery provider across varying industries, Dow Kokam must:
• Market knowledge and manufacturing expertise
• Viable, scalable, large-format battery technology
![Page 3: Social Media Marketing Strategy - Dow Kokam](https://reader034.vdocuments.us/reader034/viewer/2022051513/546b33beaf795995648b492c/html5/thumbnails/3.jpg)
Campaign Theme"Combined Strengths, Magnified Results" - Foundation for future successSocial Media EngagementOnline Video/Photo StrategyGoogle Website OptimizerGoogle Analytics
![Page 4: Social Media Marketing Strategy - Dow Kokam](https://reader034.vdocuments.us/reader034/viewer/2022051513/546b33beaf795995648b492c/html5/thumbnails/4.jpg)
Social Media Engagement
• Power Promotions
• Ads
• Giveaways
• Product Info
• Videos/Photos
• Current News
![Page 5: Social Media Marketing Strategy - Dow Kokam](https://reader034.vdocuments.us/reader034/viewer/2022051513/546b33beaf795995648b492c/html5/thumbnails/5.jpg)
Online Video/Photo Strategy
YouTube, Vimeo, FlickrIndustry-specific, weekly videosTailored application of battery technology to fit customer needsExtreme/captivating applications of battery technology
![Page 6: Social Media Marketing Strategy - Dow Kokam](https://reader034.vdocuments.us/reader034/viewer/2022051513/546b33beaf795995648b492c/html5/thumbnails/6.jpg)
Google Website Optimizer
• Address the appeal and functionality of website:
• Test varying page layouts to boost conversion rates
• Revise content to avoid circularity:
• Test varying content and content layout
![Page 7: Social Media Marketing Strategy - Dow Kokam](https://reader034.vdocuments.us/reader034/viewer/2022051513/546b33beaf795995648b492c/html5/thumbnails/7.jpg)
Google Analytics
Determine how users:Find the websiteNavigate through the websiteBecome customers
![Page 8: Social Media Marketing Strategy - Dow Kokam](https://reader034.vdocuments.us/reader034/viewer/2022051513/546b33beaf795995648b492c/html5/thumbnails/8.jpg)
Budget Recommendations
• $ 5K - Social Media Engagement
• $ 70K - Online Video/Photo Strategy
• Free - Google Website Optimizer
• Free - Google Analytics
![Page 9: Social Media Marketing Strategy - Dow Kokam](https://reader034.vdocuments.us/reader034/viewer/2022051513/546b33beaf795995648b492c/html5/thumbnails/9.jpg)
Proposed Timeline
• 90-day proposal:
• Constant contact with target market
• Enhancing engagement to increase ROI
• Increased SEO and conversion rates
![Page 10: Social Media Marketing Strategy - Dow Kokam](https://reader034.vdocuments.us/reader034/viewer/2022051513/546b33beaf795995648b492c/html5/thumbnails/10.jpg)
Effective Execution
• Understand consumer base
• Combine social media strategies to magnify results
• Easily accessible website with appealing and functional web copy