social media marketing strategies that work 2010 (for the multifamily/apartment industry)
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Slide 1
About Charity
IncreaseInteractionOnlineIncreaseBrandAwarenessUnderstand& BuildAudienceProven Strategies You Can Use
SuccessesOf OtherIndustriesBy Demonstrating a Few Fails&FlopsRealPropertySuccesses
TwitterLeverage the Tools AvailableFacebookBlogs
Do you tweet?Take a Tweet Break!
Hey!@CharityHisleis giving away a#Flip and $50 #Amex in the#WorkIt sessionat #mfbsconf today!
Fails&Flops
Lesson Learned:You cant buy viral, ithappens authentically
Lesson Learned:Have a social mediacrisis strategy
Hey PR Moron. Thanks, you are doing a far better job than we could ever achieve in destroying your brand. Facebook Crusader
Weve stopped deleting posts, and Ive stopped being rude. PR Moron
Lessons Learned:Respond promptlyand politelySolve the problem
Lessons Learned:You cant buy viralHave a crisis strategyRespond promptlyand politely4. Solve the problem
Fun &IntegratedSuccessStories
Results:107% increase in sales
Results:Over 700K video viewsOver 136k Facebook fansOver 2,000 Twitter followers
IncreaseReferrals& LeadsWhy Use Facebook?ShareNews &EventsGetLeases!
WhatDo UsersWant?Facebook BasicsWho AreFacebookUsersCreateChatter
News &Events
Drive traffic to sites
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Drive traffic to sites
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Drive traffic to sites
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Drive traffic to sites
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Drive traffic to sites
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Referrals,Leads &Leases
Increase referrals and Leads
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Increase referrals and Leads
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Increase referrals and Leads
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Leases!
Increase referrals and Leads
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Lease signed
Increase referrals and Leads
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Lease signed
Drive traffic to sites
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Who AreFacebookUsers?
Facebook Users By Age7/2010
60%Are likely torecommendbrandson Facebook
US Renters By Age2009
Weekly Facebook Use by Income(hours)
51%Are likely tobuy frombrandson Facebook
The averageuser spends7 hours on Facebookper month.
More than50%of Facebookusers log inevery day.
54
UsersConnectWithBrands
14
AttitudesofFacebookUsers
29%Enjoy interactingwith brandson Facebook
30%Believe that connecting withbrands makes themfeel valued
31%Are interestedin morecommunicationwith brands onFacebook
29
32%Are likely toFollow or fanbrands that friendsAre fans of
41%Believethat Facebook isa good way to getinformation aboutbrands orproducts
PrimaryReasonsUsersConnect
13%Connectto interact, shareideas, andprovide feedback
22%SomeoneRecommendedthe page to me
25%Connectto get access to exclusivecontent
9
29%Connectfor fun orEntertainment
27
30%Connectto get updateson upcomingsales
34%Connectto stayinformed aboutcompany activities
36%Connectto get aFreebie
39%Connect toshow supportfor the company
40%Connect toreceivediscountsand promotions
CreateChatterWithContests& Promotions
Increase referrals and Leads90
ChallengesWithFacebook
SuccessWithTwitter
ListenFor Success on TwitterUnderstandThe CultureReply
What Can Twitter Do?IncreaseReferrals& LeadsCreateConversationDriveTraffic
talk about well tagged tweets
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UnderstandingTweeple
Only3%Of US InternetUsers use Twitter.
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Daily Twitterusers are2xsas likely to purchasefrom brands as dailyFacebook users.
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Use Twitterto IncreaseReferrals& Leads
Increase referrals and Leads
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Increase referrals and Leads
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Use Twitterto expandyour brandpresence
Increase referrals and Leads
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Use Twitterto Get to KnowYour Residents
Increase referrals and Leads
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ChallengesOfTwitter
SuccessWithBlogs
ShareContentPeopleWantFor Success with a Community BlogCreate aReciprocalRelationshipBuild anOnlineCommunity
IncreaseKeywordsWhat Can a Blog do for Your Website?IncreaseOrganicTraffic
CreateReciprocalRelationships
Increase referrals and Leads118
Increase referrals and Leads119
Increase referrals and Leads120
Increase referrals and Leads121
Increase referrals and Leads122
Increase referrals and Leads123
ShareContentPeopleWant
Build anOnlineCommunity
KeywordsAreCritical
IncreaseOrganicTraffic
94%of shoppersclick on the 1st-10thsearch results.
The Extras
FacebookPlaces
Only 4%of adultsonline in the USuse LBS (locationbased services)like Foursquare.
14 MillionPlacesTo Be!
Attention Brainstormers!
Dont forget to complete the entry form located in your workbook and place it in MultifamilyPros Prize Drawing box in the Resource Room before 6:00 pm today for a chance to win one of two FREE registrations + hotel for next years event! You Must Be Present to Win!
Visit every exhibitor and enter for giveaways to be drawn during lunch and again at todays Resource Room Wrap Up!
Next round of educational sessions starts at 4:15 pm.
A special thanks to our Sponsor, CallSource!