SOCIAL MEDIAMARKETING PLAN

Design

Marketing

Metrics

Communications

Our Lady of Grace Catholic School

SOCIAL MEDIA PLATFORM

FACEBOOKName: facebook.com/ourladyofgraceschoolgreensboro

Facebook has over 5,000,000 current users

Goal: Increase engagement (shares, likes, and comments) on current Facebook page and overall page likes

Frequency: 1-2 per day

Content: 75-25 (75% OLG Content/ 25% Community Content)

Timeline for Implementation: Spring 2015/Ongoing

How: 1 new connection a day by posting, sharing, and uploading video content

"Shares" allow users "Friends" to see our post increasing organic reach and website traffic

Purpose: Facebook is a great platform to communicate, connect, inform, and ultimately drive traffic to our website.

Facebook is a great platform it allows us to not just share our mission, but show our mission.

SOCIAL MEDIA PLATFORM

TWITTERName: twitter.com/olgschool

Twitter is an active conversation in 140 characters or less

Goal: Create a Twitter account to increase followers and focus on engagement

Frequency: 2-10/day (depending if you are live tweeting)

Content: 75-25 (75% OLG Content/ 25% Community Content)

Timeline for Implementation: Spring 2015/Ongoing

How: 1 new connection a day by responding to a tweet, retweeting someone and engagement through asking a

question.

Purpose: Twitter is a great platform for social not promotional media

#Hashtags create conversation

Twitter is a great platform to retweet articles and content and in turn allows us to share our mission

SOCIAL MEDIA PLATFORM

PINTERESTName: pinterest.com/olgschool

Pinterest is an social pin board that allows "pinning" of other users content

Goal: Create a Pinterest account to increase followers and focus on engagement and authority.

Frequency: 2-3 per week

Content: 25-75 (25% OLG Content/ 75% Informational Content)

Timeline for Implementation: Summer 2015 / Ongoing

How: 1 new connection a day by like or commenting on pins.

Purpose: Pinterest creates brand authority, expands your reach, and drives traffic to websites.

Pinterest is a great platform to organize and categorize photos of OLG's campus, faculty, clubs, sports

Pinterest allows pinners to view our mission

SOCIAL MEDIA PLATFORM

INSTAGRAMName: instagram.com/olgschool

Instagram is a social platform for sharing candid photos and 15 second videos

Goal: Create an Instagram account to increase community and drive traffic to website

Frequency: 1-2 per day

Content: 100% OLG related content

Timeline for Implementation: Summer 2015 / Ongoing

How: 1 new connection a day by a heart or commenting on photo or video.

Purpose: Instagram shares a slice of daily life with current and prospective families

#Hashtags create conversations, campaigns, and enable us to tell our story through an everyday lens

Can be tied into club activity at school with student ambassadors

Instagram is a great platform to allow users to see our school living our mission

SOCIAL MEDIA PLATFORM

BLOGName: integrated on the school website

A Blog is a core branding and marketing strategy

Goal: A blog establishes branding, leadership, authority, and community

Frequency: 1-2 per week

Timeline for Implementation: Fall 2015 / Ongoing

How: 1 new connection a day by a heart or commenting on photo or video.

Purpose: The purpose of a blog is to connect, entertain, minister, and educate readers.

A Blog is a great platform to share expertise knowledge of administration, faculty, staff, alumni, and parents.

A blog allows readers to become educated through our mission