social media marketing: pinterest presentation

MEAGAN GARCIA, AMANDA MEYERS,

JEREMIAH HAYNES, JOSEPH MONDRAGON

Social Media Marketing: Pinterest

What is Pinterest

•  “Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you….a visual bookmarking tool that helps you save and discover creative ideas.” 1

•  Pinterest is a website (and mobile application) that acts as a photo sharing social network enabling users, called Pinners, to bookmark or “pin” content (pictures, videos, comments, and links) to their followers,or to themselves, from other Pinners, around the web, or from Pinterest suggestions.

•  When a Pinner shares their own material it becomes “User Content” where it can be shared and viewed by others, the user retains all rights to their own content, but by uploading a user agrees to allow others to use license free and give up all royalties from posts.

•  Called an Aspirational Social Network or a Social Network of Intentions because a large portion of Pinners use it for creative ideas or inspirations on a variety of topics.

Overview of Pinterest

� Statistics: Size �  70 million active Pinners

worldwide �  47.1 million in the U.S �  68% Female �  32% Male �  42% of women online use

Pinterest with 12% male �  56% range in age from 26-44

yrs �  Over 5 million pins/day

¡  80% are repins

Will Pinterest Reach Its Potential 2015

Overview of Pinterest

� Statistics: Growth

�  In 2014, Pinterest was the fastest growing network

�  Expected to grow to over 60 million U.S. users by 2019

pinterest and tumblr outgrowing facebook social-media 2014 report

Key Terms and Definitions

�  Pin: A visual bookmark that allows a user to place content on their boards or just to view later. Pins can come from other “pinners” or from around the web using the Pin It Button.

�  Board: Boards are places in which you save your pins. A board can contain anything and everything that appeals to the user. They are broken down by category or topic.

�  Repin: Similar to a twitter retweet, repins are used to share content from other users.

Key terms and definitions

Key Terms and Definitions cont.

�  Like: A like refers to a pin that a user enjoyed but felt that it was inappropriate to place on their own board. A like can also be used to show appreciation of a post from another “Pinner”.

�  Pinner: A user of Pinterest.

�  Home feed: A collection of pins from people, interest, and boards that a user follows.

Superior Personal Branding on Pinterest: LOWE’S

Pinterest Lowes

Superior Personal Branding on Pinterest: MARTHA STEWART

Pinterest Martha Stewart

Unusual Facts

� The half life of a pin is 3.5 months

� Lighter images are repinned 20 more times than dark images

� Mothers are 3 times more likely to use Pinterest

Pinterest Stats

Strengths and Weaknesses �  Strengths: �  Reaches a wide variety of

users

�  Boards are crafted to suite individual needs

�  The site is user-friendly

�  Visually appealing

�  You can follow individual boards without having to follow that person

�  Weaknesses:

�  Female oriented website

�  High potential for spam

�  Most popular pinned items are: DIY projects, fashion, beauty and recipes

SWOT Analysis

Top 10 Pinterest Tips

� 1) Create a business Pinterest

� 2) Organize your boards

� 3) Use keywords and hashtags on posts

� 4) Capitalize on the seasons

� 5) Use optimal sizing for posts

tips for your business, tips on using pinterest for business, pinterest tips, tips and tools to grow your business,

Top 10 Pinterest Tips

� 6) Host contest using your company product or brand

� 7) Include the money sign ($) on posts

� 8) Create infographics

� 9) Add a “Hover Pin It Button” to blogs and websites

� 10) Don’t just pin it, share it! 10 tips skyrocket pinterest sales, 10 pinterest pros best tools tips

Engagement Strategies

� Plan your content ¡ Think visuals: eye-catching, what pops

¡ Have a dedicated board, or two, for products

¡ Consider adding texts to some posts (i.e. infographics)

¡ Ask questions

¡ Encourage sharing and commenting via visuals

social media engagement strategy pinterest marketing pinterest marketing strategy


� Search & Like, Pin & Comment ¡ Search using keywords and hashtags ¡ Like pins that you find attractive or care about ¡ Repin to your board ¡ Comment- engage users that you find interesting or

useful ¡  If you’re a business owner, offer discounts or coupons ¡ Thank Pinners for repinning or commenting on your

post

social media engagement strategy pinterest marketing


� Pin smarter and piggyback

¡  Having a call-to-action increases clicks by 80%

¡  Add a link to where you want users to go (blog, website etc.)

¡  Maxamize SEO by having keywords and hashtags on posts

¡  Pin between 2-4 P.M. EST and 8 P.M.-1 A.M. EST

¡  Use dominant colors such as red, orange, and brown to increase repins by 200%

¡  Pay attention to what is trending, piggyback on those trends (seasons or events) how to increase your pinterest engagement by 275 how to use pinterest marketing to increase customer engagement 3 tips to increase customer engagement on pinterest


� Maximize your findability �  Utilize your about description, include relevant keywords

for your industry or brand and include business location

�  Be consistent with other social media accounts

�  Share Pinterest on other social media accounts

�  Post original content on social media, primarily Google+

using pinterest for your small business,

Essential Tools/Apps


�  PinAlerts- Allows you to track repins from your website! Sends you notifications via email when someone has pinned directly from your website. It allows you to find out which of your articles or images on your website are popular on Pinterest, and are being pinned. Rather than tell you what content were pinned, it tells you WHO pinned it.

�  Pin Groupie- Allows you to search for group boards more efficiently. You can search by category, description and number of followers. This tool also gives you a brief description of the board before clicking on it, and it allows you to search over 32,000 group boards.


�  Tailwind App- Pinterest’s web analytics tool. This app lets you identify your most popular pins, discover influential followers, track the growth of your profile and provides you with an engagement score. The app ranges from free to $300 depending on how much analysis you want. The basic version of the app if free while a version that gives you more features costs $149 (best suited for small businesses, social media consultants and bloggers). The pro version is $399/month.

�  ViralTag- Scheduling tool for Pinterest. Lets you schedule the time of your pins and re-pins and view basic analytics. ViralTag recently joined forces with Hootsuite!

Essential pinterest tools power pinterest marketing


�  PicMonkey- Free online image editor that allows you to create and edit images without having to use Photoshop. You can resize images, overlay pictures with text and create collages. It is very easy to use.

�  ShareAsImage- Create pictures quotes from any webpage. ShareAsImage lets you highlight text from anywhere and easily converts it into and image.

�  Pin It extension- The Pinterest browser button makes it easy to save creative ideas from around the web—like a recipe from your favorite food blog or a photo from a travel site.


�  Reachli- Similar to Hootsuite, Reachli is a multiplatform visual content that allows you to create and promote content simultaneously from a unified dashboard. Reachli allows you to connect your Pinterest, Facebook, Twitter and Tumblr accounts.

�  Piqora- This tool is a marketing and analytics dashboard for Pinterest, Instagram and Tumblr. It permits you to host and track contests and promotions, manage content, schedule pins, identify and connect with influential pinners, and measure engagement.

Branding Success Stories on Pinterest

�  Nordstrom: Pinterest Nordstrom


�  Buzzfeed: Pinterest Buzzfeed


�  Etsy: Pinterest Etsy


�  Sony: Pinterest sony Electronics


�  ArchDaily: Pinterest Archdaily

Essential Readings

�  Six ways businesses should be using Pinterest to drive revenue

Business Pinterest Social Media Revenue

�  Pinterest marketing for your business

Pinterest Marketing

�  26 tips for using Pinterest for business

26 Tips for using Pinterest for Business

�  Pinterest marketing tips: what you can learn from 20 big brands

20 Big Brands Tips for Pinterest

�  How to use Pinterest Analytics to change the way you Pin

How Using Pinterest Analytics Can Change the Way You Pin

Pinterest Tutorial

�  101 Beginners Guide How to Easily Navigate

Pinterest

Analytics

�  Pins from your website

�  Repins from your website

�  Determine your reach

¡  Daily average number of people seeing your pins

�  Visitors and visits to your website

�  Most repinned content

�  Most clicked content

Pinterest Analytics