Social media marketing

Facebook Marketing Services by

web design|e-strategy|E-marketing

What is facebook

it’s the most used social network service in the world it has over 500 million active users it enables individuals to ‘connect’ it enables businesses and their audiences to ‘interact’ it’s free…and… it’s part of everyday life!

..without the jargon..

Is being on facebook a must do? Everyone else is, shouldn't we?

Always remember the marketing basics..

“Be in the right place, at the right time,

with the right message”

We advise all our clients to establish the relevancy, objectives and cost to their business

before being on Facebook

Being on Facebook as a business What is the point ?

A real opportunity to engage with a wider audience in real time Foster and develop relationships (fans) Amplify your brand through ‘social’ word of mouth Deliver unique promotions, offers, information that ‘spreads’ Provide opportunity for customers to interact with you Get search equity and therefore promotion It’s part of 500 million peoples daily lives A real opportunity to drive traffic, revenue and Brand interactions

getting on Facebook as a business If you already have a face book account..

Your FB account

Page Groups Events Messages Info Photos Notes Friends

Brand or product Organisation, Company Institution Local Business or place Artist, band or public figure Entertainment Cause or Community

Fans Information Videos Discussions Groups Events Messages (more)

You must use your account.. ..to build a page.. ..which can be for a.. ..and have..

getting on Facebook as a business If you do not have a facebook account..

Business Account

Page Limited features on a business account

Brand or product Organisation, Company Institution Local Business or place Artist, band or public figure Entertainment Cause or Community

Fans Information Videos Discussions Groups Events Messages (more)

You can create.. ..to build a page.. ..which can be for a.. ..and have..

Our business is now on facebook what should we be doing ?

Build Engage Amplify

Create a Fan Page Create relevant messages Create engaging content

Utilise FB Apps Link your business to a place

Drive fan base growth Publisise your presence

Tell your audience you exits Exploit other media channels

Drive awareness Deliver engaging content/

messages Create a compelling ‘like us’

driver

Update regularly Encourage comments

Encourage interactions Incentivise word of mouth

Utilise FB ads Provide a reason to share

Drive viral marketing

Adapted from Facebook Marketing Guides

Test, learn and react via Insight Data

Our business is now on facebook what should we be doing ?

Checking your business objectives

Measuring successes (and failures)

Measuring the ‘real cost’ of being there

Measuring the ‘real return’ you are getting

Our business is now on facebook Always remember..

Adapted from Facebook Marketing Guides

Being there isn’t mandatory Being there isn’t the end…it is the start Facebook takes time and effort and therefore costs money It can deliver a real opportunity to your business It can provide real ROI So set real targets and measure them Make decisions on data and then test, learn and react Manage it, utilise it, earn from it.

Social media marketing

Facebook Marketing Services by

web design|e-strategy|E-marketing

Contact

UK Office: + 44 (0) 845 544 1308 CI Office: + 44 (0) 1481 736 766 Uidigital.com Contact@uidigital.com