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Social Marketing 101: For Business

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Every business owner must be a publisher

Build A Tribe Not Sales

Build Your Personal Brand

Who are you?

Who is Ramon?

Help small business grow through marketing, technology and hustle best practices.

4x Entrepreneur, Speaker and best selling author

FBI Citizens Academy Graduate

That’s Ramon

@ramonray @scorsmmc

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ramonray.com

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Why social content marketing?•People are searching for entertainment or information

•People are connecting (engaging) with each other (news, funny videos, etc)

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Conversation MarketingEducation vs Sales

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Every business owner must be a publisher

Build A Tribe Not Sales

Build Your Personal Brand

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Money will come after you build your brand, build your tribe and add value

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Convert tribe members to customers.

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Marketing Automation “CRM”

Marketing PlanSales Plan

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BONUS TIP:

Use Social Media for Insight on Your Market & Customers

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Listening posts….

•LinkedIn Groups•Twitter Hashtags and Trending•Facebook Social Graph•Instagram, Pinterest Engagement

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6 Social Content Best Practices

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1: Give, Give, Give, TakeMore Value Wins Every Time

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Lowes fix in Six

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2: Good Headlines

•Short•To The Point•Descriptive•Search Engine Friendly

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3: Be Responsive

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4. Your content should be engaging. Should catch the eye.

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HAVE FUN WITH YOURCONTENT

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5: Tell a Story

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https://www.youtube.com/watch?v=dxZu-6jewL4

Extra, gum commercial

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6: Babies do not belong as profile images

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7: Mobile Rules – 3” + Screen

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6 Story Ideas1. Your customers2. Your industry (news,

best practices)3. Your community4. Your products and

services5. Thought leadership

(advice, inform, educate)

6. Personal tidbits (gently)

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The Power of Audio and VideoHumanize Your Brand.

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http://bit.ly/firemansavescat

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Live Streaming - VIDEO

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PAID advertising on social media

1. Fail/Succeed Fast2. Quickly gain insight3. Test advertising copy and offers4. Leads/Sales/Follower5. MEASURE, MEASURE, MEASURE…

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Hiring Social Content Expertise

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Social Expert Hiring Tips…

1. Don’t hire because you can’t do it.2. Don’t hire because you don’t have the time3. Interview several people, get referrals4. Agencies vs Consultants5. Is Your Expert LISTENING to YOUR needs6. Is Your Expert an Expert or an Illusionist7. Social Production, Marketing and

Advertising Are Different

Text the word “ramon”

480-428-4150

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4 Deceptively Easy Ways To Social Content Marketing & Education Success

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FrequentRelevantEngagingAnalytics

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The ONE Secret to Social Success…

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Take Baby StepsDon’t Wait for Perfect

Be Yourself

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Conversation Marketing

Sales Education

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Social Marketing 101: For Business

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Sales is Out. Content Education Is In.How to build your brand, make sales and engage customers with social content marketing