social media marketing: instagram & pinterest

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SOCIAL MEDIA MARKETING INSTAGRAM & PINTEREST

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Page 1: Social Media Marketing: Instagram & Pinterest

SOCIAL MEDIA MARKETING

INSTAGRAM & PINTEREST

Page 2: Social Media Marketing: Instagram & Pinterest

INSTAGRAM• Photos and hashtags - no links. (Links can be placed in your

bio only.)• Your profile should contain the information on how to

reach you, such as a URL. • Use 1-5 hashtags in post, then later you can comment on

your own post with more hashtags.• Commenting and liking the posts of others can help grow

your follower count.• Tag fans or friends in pictures or comments to generate

more exposure.• Instagram is less professional, more social. Posting photos

like pets, funny photos, etc. can drive more engagement.

Page 3: Social Media Marketing: Instagram & Pinterest

PINTEREST• No longer just for recipes and DIYers, Pinterest has opened up

their site for business-specific accounts. • Tell your story. Engage people. Be relatable, and answer the

question, "so what?"• Build collaboration with your customers by getting them

involved – they can pin your products to their boards. • Make your products and services discoverable by using

descriptions and tags.• People can set up as a business, or convert personal accounts

into business accounts. There are pros and cons to both, so weigh your options.

Page 4: Social Media Marketing: Instagram & Pinterest

PINTEREST FOR BUSINESS

• You can link your account to your website. (free SEO backlink) • Business can group photos into "boards".  Create boards on

your Pinterest account that relate to keywords for which you would like to rank.

• Posts can have links to places like Ebay or store links and product pins can have prices. (add price with $ in description)

• You can drive traffic to your site with a Pin It button, and create followers with a Follow button. You can also share your pins (like tweets) on your website.  

• Track who is pinning your content, and interact with them and other followers. Engage your audience!

• Keep your personal stuff on your personal page.

Page 5: Social Media Marketing: Instagram & Pinterest

WHAT CAN I DO NOW?

1. Create Original Content.

2. Completely fill out all profile information for all platforms.

3. Start Engaging Your Customers.

4. Cross Promote – In Real Life and Online

Page 6: Social Media Marketing: Instagram & Pinterest

WHERE YOU CAN FIND US:

• LinkedIn: LinkedIn.com/Company/Hook-SEO

• Twitter: @HookSEO – Twitter.com/HookSEO

• Facebook: Facebook.com/HookSEO

• Pinterest:

Pinterest.com/HookSEO

• Instagram: Instagram.com/HookSEO

• Google+: Plus.Google.com/+HookSEO

Page 7: Social Media Marketing: Instagram & Pinterest

HOW TO REACH US:

Email: [email protected]

Phone: 844-888-HOOKWebsite: HookSEO.com