Social Media Marketing in Egypt

Cairo, December 20th

Figures & Trends

Fady RamzyInteract Egypt country Manager

Lets Interact

310/04/2023Social Media Marketing in Egypt

This workshop is currentlyTWEETED

at this Very Moment

#followinteract#SMMC

InteractPlay Innovation

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- Founded in 1995 in Italy

- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg

- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait

- Joint Stock Company in December 2008

Interact Egypt- Launched in June 2009

- Headquarter for MENA solutions & services

- R&D for Mobile Solutions

Interact SpA

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Digital Television

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on Mobile on the Web Iptv/digital signage

Digital Signage

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Semantic CMS

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OnlineTV

Linked

DataLinked

DataSM

Mobile Site

Internal

DBs

External DBs

ContentAssets

Existing CMS/ECM

Web Site

Mobile Apps

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Social Media

The WebEvolution

From Web 1.0 to Web 2.0

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Web 3.0 = The web of data

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What is your customer doing online?

Searching

Blogging

Sharing

Online Chatting

Social Networking

Playing games

Social Media Marketing in Egypt

How Do People Really Think!?

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41% Trust search Engine

Result Ads

90%Trust the

recommendation of people Known

70%Trust consumers

opinions online & also Brand Websites

Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire

Social Media Marketing in Egypt

What’s trending?

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What marketers think in 2011?

Social Media Marketing in Egypt

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Social Media Marketing in Egypt now?

Is it worth it?Numbers talk . . .

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More than 17M internet users

General Facts – Egypt 2010

70% declare they have seen online video at least once/week

13% of internet users use Mobile Internet

Facebook

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over 570 million users

70% are outside the United States

over 20 millions Become fans of pages everyday

Average user spends more than 55 minutes on Facebook per day

around 50% of active users log on everyday

http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/23

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Facebook in the Middle East and North Africa

15 million now 17 million active users across the MENA.

MENA’S TOP FIVE FACEBOOK MARKETSACCOUNT FOR 70% OF ALL USERS IN THE REGION

Egypt22%

Saudi Arabia15%

Tunisia10%

Morocco12%

UAE 11%

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Facebook users in Egypt: 3,436,140 few months later.. 4,300,000

…and today 4,567,660…and counting!

Penetration in Egypt: 4.21% a few months later 5.36%..today 5.76%

Online penetration in Egypt: 25.28% now 27.17%

Facebook Facts in Egypt

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50%From 18-24

28%From 25-34

Age Groupson Facebook

Facebook Facts in Egypt

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Who is leading?

Voda fans 500+ K

Coca fans 100+ K

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Facebook trends? Apps/games

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Facebook trends? Share/Like

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Facebook trends? Mobile

You Tube

Celebrated their 5th Anniversary

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24 hoursHours of videos uploaded every minute

Broadcast Yourself

Data compiled by website–monitoring.com

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15 minutesWhat an average user spends on You Tube daily

Broadcast Yourself

Data compiled by website–monitoring.com

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100’s of millionsOf videos are watched on mobile devices

every month

Broadcast Yourself

Data compiled by website–monitoring.com

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Ranked 3rd most visited website in Egypt,

after Google and Facebook with

15 million playbacks per day

Broadcast Yourself

Alexa & Google

In Egypt

Good morning!

http://www.spotonpr.com/menatwittersurvey/3610/04/2023Social Media Marketing in Egypt

Around 360,000+ Users in Egypt Google

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More than 62% of twitter usersUpdate their status through mobile (was 37%!)

Mashable

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Relationships Matter

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Over 80,000,000 Registered User on Linked in –(press.Linkedin)

A new member joins approximately every second

Executives from all Fortune 500 companies

Was around 100,000 Now –110,000 visitors in EgyptLinkedin press & Google

Relationships Matter

Well, how do we make business

here?

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The Markedu – Interact Story

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Another Interact Story

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Doing business over social media is a Paradigm Shift

Don't Sell You do not make money with social media, you make

money with people who know, like and trust you. Delivery quality content

“Look for broken arms”Andy Duncan

Got a lead? KISS……

Keep It Super Simple!

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Interact Egypt7B Omar Shaaban,Nasr city, Cairohttp://Egypt.interact.itGrazie!

شكرا

10/04/2023

Fady RamzyFady@interact.mobiTwitter: @CyberzizoLinkedin: Fady Ramzy