social media marketing in business
DESCRIPTION
A slideshow presentation of social media marketing in business: How and where it began, current landscapes, opportunities and benefits, the different types of social media, what social media and social media marketing are, and how to find success in social media based marketingTRANSCRIPT
Social Media Goes CorporateMelissa Cummings
Professor Kurpe
Media Design Concepts
5 August 2012
Emergence of Social Media in Business
What is Social Media? Social Media is simply media
that is used for social interaction.
Emergence of Social Media in Business
What is Social Media Marketing? Social media marketing is the
process of marketing through social media sites. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Emergence of Social Media in Business
Where did it all begin?
EBAY
Customer Feedback Forum
Online Community
Increase in interest of products and services
Increase in sales
Current Social Media Landscape
Types of Social Media
Blog
Micro Blog
Social Networks
Video and Photo Sharing
Multi Platform Collaboration
Current Social Media Landscapes
How do other successful companies utilize Social Media effectively in their business marketing plan?
Interaction with prospective and currently established customers at a more human and personalized level.
Get honest customer reviews of products and services.
Revealing the brand to a wide range and variety of people.
Current Social Media Landscape
Something NEW!
What is Pinterest?
Why should I use Pinterest?
How can I add it to my Social Media Marketing Plan?
Opportunities and Benefits
Opportunities Social Media can amplify your
content.
Can make you stand out in a crowd.
Can accelerate the spread of the brand.
Can allow for self-growth of the business.
Can provide trust between business and client.
Opportunities and Benefits
Benefits Little to no cost with large ROI.
Ability to reach millions of people.
Ability to establish a community between the business and the audience.
Ability to establish relationships that last.
Review
Questions and Comments? What is Social Media and Social Media
Marketing?
Where did it all begin?
Different types of Social Media?
How do other companies find success in Social Media based marketing?
Opportunities and Benefits of Social Media in Business?
Sources
Binkley, Leah. "How Car Dealerships Can Use Social Media To Boost
Sales." Social Mobile Local Marketing. Social Mobile Local Marketing, 06 Jul
2012. Web. 3 Aug 2012. <http://socialmobilelocalmarketing
Nations, Daniel. "What is Social Media Marketing? And How Social Media
Marketing Can Help You."Web Trends. About.com, 2012. Web. 3 Aug 2012.
<http://webtrends.about.com/od/web20/a/what-is-social-media-
marketing.htm>.
Raines, Jody. "How To Use Pinterest for Social Media Marketing." WebMarCom
Blog: Focus on Web . Marketing Communications. WebMarCom LLC, 2012.
Web. 3 Aug 2012. <http://www.webmarcom.net/blog/bid/75152/How-To-Use-
Pinterest-For-Social- Media-Marketing>.