SOCIAL MEDIA MARKETING

By: Gunjan Pandya

WHAT IS SOCIAL MEDIA?

Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

In short: Social Media is people having conversations online.

WHAT IS SOCIAL MEDIA MARKETING?

A form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media websites such as Twitter, Facebook, Youtube, Digg, Stumbleupon, Myspace, Mixx etc.

Content + Context + Connection + Community = Social Media Marketing

Key Social Platforms

Blogging

Micro Blogging

RSS

Widgets

Social Networkin

g

Chat Rooms

Message Boards

Podcast

Video Sharing

Photo Sharing

FASTEST GROWING SOCIAL MEDIA ACTIVITIES, 2008 TO 2009

WHY YOU SHOULD USE SOCIAL MEDIA?

Do you want to spread your content and expertise to new audiences?

Do you want to network with like-minded individuals and companies?

Do you want to build a community of evangelists?

Do you want to involve your customers and prospects in co-creation?

Do you want to automate the process of repurposing content?

Do you want to reach new audiences in the exact way they choose to communicate?

WHY YOU SHOULD USE SOCIAL MEDIA?

Do you want to be seen as a thought leader in your industry?

Do you want ways to aggregate and filter content so you and your people can digest it?

Do you want to easily hear literally everything that’s being said online about your brand, products, or industry in real time?

Do you want to be seen as a trusted source of information?

THE HIERARCHY OF SOCIAL MARKETING

MicroSocial

Networks

Social Bookmarking

Social Search

RSS

Blogging

THE HIERARCHY OF SOCIAL MARKETING

Blogging: Read blogs, comment on blogs, and then blog. This is the doorway to all other social marketing.

RSS: Aggregate and filter content around subjects and use RSS technology as a tool to help you repurpose, republish, and create content.

Social Search: It’s become very important for small-business owners. You can participate and should stimulate and manage your reputation here.

THE HIERARCHY OF SOCIAL MARKETING

Social Bookmarking: Tagging content to and participating in social bookmarking communities can be a great way to open up more channels to your business as well as generate extra search traffic. But it takes work.

Social Networks: Branching out to take advantage of the numbers of potential prospects that you might find in sites such as Facebook or MySpace will frustrate, at least as a business tool, if you don’t have many of the above needs met. These networks take time to understand and thrive on ideas and content. You’ve got to have much to share if you wish to build a business case.

THE HIERARCHY OF SOCIAL MARKETING

Micro: Platforms such as Twitter, Thwirl, Plurk, and FriendFeed have become a very important part of the social media mix as they allow for quick tracking, joining, and engagement. However, they still reside at the top of the pyramid because without content, such as that created on a blog, the engagement on Twitter may not go very deep.

ANOTHER WAY TO VIEW THE PYRAMID

Manage

Build

Network

Engage

Join

Listen

Plan

ANOTHER WAY TO VIEW THE PYRAMID

Create a social media PLAN based on marketing objectives.

Find ways to use social media tools to LISTEN

JOIN the conversation going on in your markets

You may find it harder to ENGAGE and NETWORK

BUILD relationship MANAGE your profiles

THE BEST WAY TO START BLOGGING

Monitor a group of relevant blogs. Comment on a group of relevant blogs. Create your own blog and start posting

content.

TIPS FOR GETTING MORE FROM YOUR BLOG

Read, follow, and listen. Write what people search. Ask for participation. Engage your comment community. Amplify your message.

RSS (REALLY SIMPLE SYNDICATION)

Implement Addthis.com plugin in your blog. (Through ADD this button your visitor can see the list of popular RSS reader and they can easily subscribe your RSS)

SOCIAL SEARCH

A social search engine is one that lists small businesses and allows people to rate and review them.

Examples: Yelp.com Craigslist.com Smalltown.com

SOCIAL BOOKMARKING

In Social Bookmarking websites you can bookmark your blog URL and share it with other users.

In Social bookmarking you have to use tag related to your blog to categories your blog article.

Highest Traffic Generated SB Sites Delicious Stumbleupon Reddit Digg Mixx

SOCIAL NETWORKING

A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities.

Examples: Facebook Myspace Friendster Orkut Bebo Hi5

TIPS FOR SOCIAL NETWORKING

Sign up for social networking websites Fill up your profile completely with photo Join the groups and community related to

your business Participate in the conversation related to

your business Send friend request to your targeted

audience with specific message that why you want to be his friend and how our website can be helpful to them

Ask them questions and share your opinion and suggestion.

TIPS FOR SOCIAL NETWORKING

Always communicate with them (wish them for their birthday, new year celebration and any other festival).

Create your community or Fan page in social networking sites.

Send invitation to your friends to join your community or fan page.

Send message often to them to fill up the surveys.

Add URLs of your other social profiles in your profiles.

Be friendly and help them and win the trust of the audience

TIPS FOR SOCIAL NETWORKING

Update your profile regularly with new photos, videos

Share link of articles with them. Share links, Photos and videos of business

news or event. Be active there. Monitor your profile and business community.

WHICH SM SITES YOU SHOULD USE?

Social Networking Facebook Myspace Friendster Orkut Linkedin (Professional Social Networking)

Social Bookmarking Stumbelupon Digg Mixx Reddit

Micro-Blogging Twitter

TIME MANAGEMENT FOR SMM

Write minimum two blog post in a week. Add blog RSS in Twitter and Facebook, it will automatic publish your blogpost.

Daily check your twitter and retweet the important tweet of your friends, follow new 10 people, share link of your articles and participate in the conversation. (1 Hour 30 Minutes)

Daily check your Facebook and Friendster, Join 1-2 new communities, send 10 friend request to new friends with message, Update your status, share link of article (45 min + 45 min = 1 Hour and 30 Minutes)

TIME MANAGEMENT FOR SMM

Bookmark your one article and one from other website in Stumbleupon, Digg Mixx and Reddit, Join 10 new people there, share your article there (30 x 4 = 2 Hours)

Check your Google Reader subscription and read articles (only some of) and comment there with your website link (1 Hour)

Find out other your industry related blogs, forums or social networking websites and participate there (1 Hour)

In last 1 hour check your all conversation & profile again, complete the pending work or do extra work.

IMPORTANT TIPS Do not send so many friend request in a one

day Do not post so many links in a one day Also share links of other blogs related to our

business. Only share what is safe to share Observe before following Do not take part in time-wasting activities,

such as quizzes and zombie games. Set Social Media time and log off when that

time is over Grow your network selectively and steadily Use tools where appropriate.

THANK YOU

After presentation if you have any query please contact me.

Email: gunjanpandya1986@gmail.com Blog: http://www.searchenginecity.org Web: http://www.gunjanpandya.com