Mobile usersaccessed the

Facebook app

Estimated Social Mediausers around the globe

by 2019

Facebook’s advertising

revenue in Q2 2016

SOCIAL MEDIAMARKETING STATS

FOR SMBS

2016

$10.9B

$7.0B $10.9BILLIONSocial Media Advertising Revenue for 2015 compared to $7.0 billion in 2014.

SOCIAL MEDIA ADVERTISING REVENUEin 2015, approximately 18% of internet advertising was related to Social Media, up from 14% in 2014

$

Facebook monthlyactive users1.7

BILLION

121.8MILLION

2.72BILLION

6.02BILLION

Percentage of US consumersthat prefer to receive updatesand promotions from companiesthrough social media.

Percentage of people ages 18-35 who discover new productsthrough social media accounts of friends, colleagues, family

48% FEMALE

28% MALE

. . .

. . .

+ � � � �

of US SMB owners usesocial media to connect

with customers

79%

of small businesses in the USinvest in social mediaas a marketing tactic

32%

SOURCES

P R E S E N T E D B Y

FY 2015 IAB Internet Advertising Revenue Report

Global Social Platforms 2016: A Country-by-Country Review of Social Network Usage by eMarketer

Facebook Q2 Earnings Report 2015 MarketingSherpa Consumer Purchase Preference Survey

Q1 2016 Small Business Index—Wells Fargo: Gallup Animoto 2016 Social Video Forecast

Capital One Spark Business Survey conducted by Harris Poll

Facebook Q2 Earnings Report Verto Analytics

$1.2B

1H 2012 2H 2012 1H 2013 2H 2013 1H 2014 2H 2014 1H 2015 2H 2015

$1.7B$1.9B

$2.6B

$2.9B

$4.1B

$4.4B

$6.4B

$6.4B

� � � � �

of SMB’s created oroutsourced a video

in the last 12 months

55%

20%