social media marketing for business
TRANSCRIPT
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A presentation given by Joseph
Bushnell at the BizGen Conference
and Expo Lincoln
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Social Media
Marketing For
Business By Joseph Bushnell
Facebook.com/josephbushnell
Twitter - @josephbushnell
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Which Social Networks are worth
bothering with?
•Youtube
•And now there is GPlus
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A few pointers on using Social Media
for business before we begin...
• It’s all about building relationships &
connecting first & foremost. Business
second. Treat Social Media like a party or
networking event
• Strategies will differ for different business
types. There’s no one size fits all solution
• Use the Slight Edge Philosophy, this will take
time & you need to be in it for the long haul
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What can Social Media do
for Your Business?
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It Has Never Been Easier to
Find Your Target Audience
and connect with them
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It Has Never Been Easier To Publish
Your Content
Social Media is Technophobe
friendly
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Reduces Overheads
• It’s Free!
• Apart from a few exceptions
Social Media Marketing is free
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Global Distribution
• You now have access to your own global TV Channel & Printing Press
• You can drive traffic and make sales from any place in the world
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It’s Never Been Easier To
Build Strong Relationships
With Your Customers
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Increase Opt-Ins
The Money is in the list!
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Ability To Go Viral
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More Influence In Your Niche
Be Seen & Thought of as a Leader
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Can Lead To More
Opportunities
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Lead Generation
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Brand Awareness
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More Traffic To Your
Website Or Blog
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Ultimately all this leads to an
Increase in Online Sales
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Why All The Hype? • Over 800 Million Users worldwide on
• FaceBook, which means 1 in 9 people in
the world are on FaceBook
• If FaceBook were a country they would be
the 3rd largest in the world
• 50% of users log on any given day
• People average 4 log ins per day spending over 30 mins in
total. That’s 6 whole days each year of just FaceBook time!
• 15% of all UK traffic & 25% of all USA traffic is FaceBook
activity
• Search Engines refer approximately about 7% of visits to it
• Over 200 million active users on FaceBook Mobile every day
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So why is FaceBook so good?
Quite simply, it’s where everyone is!
Their users are loyal and they spend lots of time on Facebook
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So where to begin?
• You need to somehow be connected to people
on Facebook so that you can drive traffic in
these 3 main ways...
• By having access to their newsfeeds
• By being able to send a message to their inbox
• By being able to invite them to attend an event
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Fan Pages were designed
with businesses in mind
Unlimited fans, can send messages to a folder in
their inbox, get’s into newsfeeds & most importantly
you are allowed to talk business
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Before we start asking people
to “Like” our fan page
We need to have something in place
Bait!
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Entice Them With Bait
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Entice Them With Bait
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Instant Access To My Free Gift
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Entice Them With Bait
• It’s called a Reveal Tab
• You must provide a High Quality
Incentive...
• Free PDF, Video, Audio, Software,
Coupon or Consultation
• It’s made using I frames this is the only technical
aspect of a FaceBook page so just outsource it or
use easy software...
• I recommend Fast Fan Pages
• If outsourcing use Fiverr.com or Odesk.com
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My top 8 ways to get people to like
your fanpage
• 1. Interacting under your page alias
• 2. Twitter Application
• 3. Social Plug - Ins
• 4. Guest Blogging
• 5. Joint Ventures
• 6. Text Message
• 7. QR Codes
• 8. FaceBook Adverts
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Interact Under Your Pages Alias
•Find other relevant
pages & introduce
yourself on their wall
•Like & Comment on
their statuses
•Every time you do so
you leave a link back to your page
•Add value so that people want to check out who you are
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Twitter Application
• The official Twitter app
• It will automatically post all your FB posts
to Twitter & drive traffic from Twitter over
to Your FaceBook page
• Facebook.com/Twitter
• Optional - If you want to your tweets to
automatically show on your fan page go to...
twitter.com/widgets/facebook
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Social Plug – Ins
•A great way to make your website
social & integrate seamlessly with
•Social Plug-Ins can be found at
facebook.com/share
•Here are 4 of my favourites...
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Like Box
• People on your blog
or website can instantly
“Like” your fanpage
• People can view your
latest posts & get a feel
for your content
• People can see how
many fans you have
which adds social proof
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Page Badge
• Similar to the Like Box just a little more
basic
• Like a sign post to your fan page. Shows your
profile picture very prominently
• Can get it at
http://www.facebook.com/badges/page.php
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Like Button
• Adds social proof & can go viral
• Every person who clicks this button shares it to their wall & can get into their friends newsfeeds
• This is not Traffic to your Fan page but it is Traffic directly to your website or blog
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Comments • Comments on your
website or blog
• Each comment is shown
not only on your site but
on their FB wall too!
• You will get more
comments using FB than
any other platform,
people are hardwired to
comment on FaceBook
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Guest Blogging • Find blogs related to your topic & keywords in Google (Higher traffic the better)
• Send an email to the owners of the site asking if you can write a guest post for them
• Write a quality article or do an interview together
• At the end of the article include a link to your fan page with a call to action
• Cool resource – bloggerlinkup.com
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Joint Venture
• Find other related pages & group admins
who have an audience who may be
interested in your page
• Offer to do a reciprocal link exchange of
some kind
• Either...
• Do a status update for one another
recommending their page on your wall
• Send an update for one another (need
both need reveal tabs to pull this off)
• Like each other pages & include as a featured like
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Text Message • Get people to text 32665 (Fbook) and then...
like yourusername
• So for me it’s... like josephbushnell
• Great for public speakers
• Offline ads & signage
• Radio
• Webinars
• Even just one on one
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QR Codes
• People who have the QRReader on
their phone can get instant access to
any website, you can use your FB fan page
• http://qurify.com is a Free QR code
Generator
• Use on business cards & networking events
• Use in print, brochures, posters, books etc
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Paid FB Traffic - FaceBook Ads
Age
Gender
Location
Interests
Relationship Status
Language
Education
Sexuality
Work
Birthday
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The formula to make sure your posts show in
other peoples news feeds
FaceBook uses an algorithm called Edge Rank to
decide on what to show in people newsfeeds
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Edge Rank
• Relationship – How often do you talk & interact with
that user? How often do they view your content or
page?
• Popularity – How many likes, comments & shares did
that particular update get? The more the better. This
means crafting your message in such a way that gets
people to do this
• Time Decay – If you do these first two correctly then
your posts will stay in the newsfeed for longer
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• Over 200 million users worldwide on Twitter
• Twitter is also good for B2B which is a slight weakness of FB
• Good Sharing culture on Twitter! Retweets! Ask for them, give incentives if necessary!
• Have a completed bio & background, people need to be able understand what you do in just a few seconds. Include branding, contact details & pictures of you
• Give great content & redirect the traffic to your website or blog etc
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How To Get Followers
• Follow them first, many will follow you back
• Follow people who you identify as people who potentially may be interested in what you tweet about (They leave clues)
• You will have a difficult time if you try to be a Twitter snob. Your success will be limited
• How many new people to follow will depend on your business & your potential audience
• Once someone is following they can get your Tweets & Messages
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Follow by Interest/Topic or
Geographical
• Twellow – The Twitter yellow pages, lists people by industry. Twellowhood for Geo targeting
• Search.twitter.com – Real time conversations based on keywords & Geography
• Brandchirp – Saves time. Simply drag & drop, semi-automated. Geo option too
• Listorious or Twibes to find people listed for certain topics or regions
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Justunfollow.com
• Of some of the people who you follow won’t decide to follow you back
• Every so often you need to flush your non-followers to even up your ratio
• Unfollow non-followers only! Not your followers!
• Quick follow churn can get you in trouble, so only do this once in a while. I recommend once a week maximum
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SocialOomph.com
• Use socialoomph.com to send an automatic
welcome message to new followers
• Use a softly, softly approach. Gentle nudge in
direction of your site or simple
hello/conversation starter. Don’t try to sell
• You can also schedule Tweets. Best to
Tweet a few times a day, so schedule in
advance if necessary
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Social Media Marketing For
Business
Visit
http://thesocialmediamarketingacademy.com/bizgenmidlands
Facebook.com/josephbushnell
Twitter - @josephbushnell
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BizMidlands.co.uk